Traits of a Good Keynote Speaker — Maarten leyts

Maybe it’s because we just saw a slew of them at the national political conventions, or perhaps it’s because we see them at many conferences we attend; in many cases, it’s events we organize where we have to search out an appropriate keynote speaker to headline the sessions. Whatever the reason, keynote speakers are integral to any gathering of professionals looking to further themselves with knowledge and networking.

Grasp the overall purpose of the conference

• This seems like a no brainer, but we’ve seen many keynote speakers who essentially use a speech at a conference simply to sell themselves, rather than further the theme of the event. If you’ve been hired and paid as a keynote speaker, the sale has been made and there’s no need to continue to sell who you are. What you need to do is to sell the theme of the event. A good keynote speech should be global in nature, inspiring, pragmatic, and memorable. If this is done, who you are (professionally and personally) will be clear.

A singular focus on the target audience

• The successful keynote speaker always knows at which level to approach the audience. If you assess an audience properly, you’ll hit that “sweet spot” where you establish rapport, credibility, and attention to the message you’re trying to impart. If you underestimate the audience, you’ll generate boredom; if you overestimate, confusion will result. A good keynote speaker will work closely with the organizer of the event, to make sure he or she knows as much as possible about the psychographics of the audience they’ll be addressing.

Know the value of entertainment

• Humor can be the lubricant of good speeches. Having said that, make sure you’ve done your homework on number two. Misplaced humor can be deadly. Properly presented, humor and anecdotes will yield greater acceptance of your message.