Weekly Assignment #2
Last night was a test of multitasking and productivity, as I feverishly switched between a Google doc of homework and multiple news networks’ election coverage. As I filtered between the plethora of websites I was following, it became clear which source was going above and beyond that of its competitors: Politico. While all election coverage had the standard graphs, updating charts, and short summaries of the victories, Politico’s excelled in its ease of access and user interface, particularly.
The key to communication is accessibility. If people can’t comprehend the things you’re saying, you fail in arguing your point. This is why simplicity in media is so important. Politics is complex and confusing, and the majority of people have no idea what goes on in state governments. This election was unprecedented in bringing in new voters, and Politico made the results easy to access for any voter. A live distribution was shown for every state, allowing users to easily find what matters to them and follow that. I was following Iowa, since that’s where I voted, and Politico’s county-by-county breakdown helped me see where exactly I could predict red or blue votes from, and help predict the election in the end. Although my candidate did not win, seeing my county and the counties where my friends go to school vote in favor of my candidate was inspiring. The map in particular was inspiring, as it showed the impact we young voters were having all around the country.
In regards to user interface, Politico avoided any fanfare and confusion by having all link and pertinent information easily accessible on the website’s landing page. The banner across the top had every link you needed- live House and Senate numbers, a live chat, and an easy drop-down menu to find your state, with a constant refresh bar showing how frequently the website updated. These little details expedited any confusion by giving consumers exactly what they needed and informing them on an incredibly important election.
Bad Source [can I get away with talking about video games for 200~ words? Let’s find out.]:
It has been a few years since I’ve been very involved in the video games circle. I stopped playing religiously a couple years back as my other passions began to consume more of my time, but every once in a while a story gets so big I can’t help but notice it. This was the case with games developer Blizzard’s announcement of their new game Diablo: Immortal. Diablo fans have been waiting years for a new game, but reactions to this new announcement have been anything but positive. Blizzard failed to develop and market a product that its core fanbase could rally around, which exposes their ulterior motives with this game.
Blizzard has been known for their excellent PC games, such as Overwatch, World of Warcraft, and Heroes of the Storm. Diablo: Immortal is being developed for mobile devices. This immediately excludes a large majority of players- particularly fans of the Diablo franchise. Beyond that, Blizzard has outsourced development to a third party, proving that they aren’t invested in the project beyond publication. By alienating their base and giving development to another company, Blizzard makes it very obvious that this game is only a cash grab and an attempt to break into mobile gaming’s more mainstream market. They leave their loyal fans and their artistic integrity behind by allowing one of their beloved franchises to be used as the face of shameless marketing moves.