Macadamian Stories: Hala Al-Jaber

Who am I? What do I do?

Often when I’m asked what I do at Macadamian, I get a lot of blank faces when I tell them I do User Experience Research. My role is to use a variety of user research techniques to provide context and insight into the software design process. I work hand in hand with a number of internal and external stakeholders like interaction designers, product owners, and end users to understand their experiences, needs, requirements, and expectations.

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I started my journey in user experience about 3 years ago, as a UX intern at Macadamian. During that time, I had the chance to work on a few design and research projects. I quickly realized my passion for user experience research and about three months into the job, I asked to focus on research and transitioned into my current role.

Throughout the past 3 years at Macadamian, I’ve worked on a variety of projects from various industries like banking, telecommunications, healthcare, travel, digital signage, accounting, and many more. I think this is the beauty of working for a company like Macadamian; each and every project you work on is unique and challenging in its own way.

Not only do I work with different industries, but also the type of research that I conduct differs from one project to the next. One day, I am conducting diary studies and interviews to create journey maps and personas. The next, I am conducting usability tests, concept walkthroughs or heuristic evaluations. The platform on which this research is conducted also varies with each project. Sometimes I am working on desktop or mobile apps, others it’s hardware such as ultrasound machines or stethoscopes.

Why do I love working here?

Besides the diversity of the projects, there are many great things about working here that makes my experience at Macadamian very enjoyable. Throughout my years, I never felt micro-managed. Macadamian trusts that the work will be completed and the best quality will be delivered.

Another wonderful thing is that I have flexible hours as well as the ability to work from home. Not just my Ottawa home, but my anywhere-in-the-world home. We also have ‘Mac Days’ where you can take a long weekend during the months without official holidays. Two of the many other perks that I really enjoy at Macadamian include the French classes that are offered for those that are interested in learning and Yoga in the office to relax our minds. Oh, and I shouldn’t forget our annual “Breakfast by Bosses” where the executive team prepares breakfast for us all!

I honestly don’t know a lot of organizations that care about the happiness and wellbeing of their employees, as much as Macadamian does!


To learn more about Macadamian, our work culture, and current opportunities visit our careers page.