Maybe not exactly new. I mean, this fintech company has been here since 2011, gradually penetrating the market without much noise. Well, too much noise is never good. I would choose a solution that works over one that garners a lot of attention but still is ineffective.

Okay, enough rambling.

I don’t know if any of you have heard of Transferwise. Anyone? So Basically, it’s an Estonian developed and UK-based money transfer service launched in 2011 by Kristo Käärmann and Taavet Hinrikus.

But then I’m not here to bore you with weird human names or news of yet another bloody money transfer service. It’s like a circus out there already, one that has lost its glamour. You look left and there’s is PayPal Right and there is Stripe, which I must say is brilliant. Then you look the other way and there’s Payoneer, WorldRemit, Western Union, Square Cash, and a myriad of other godforsaken fintech services. …


So you found this awesome freelancer online. They are everything. They have experience and are cheap. And the difference in time zones means they can help you execute tasks even when your local employees are sleeping.

That’s all good. We all are familiar with the many benefits, especially to growing businesses, of hiring freelancers. But then, you’ve got to be careful. Take a step back and consider a couple of things before sealing the deal.

Contractor Agreement

This should help define your entire relationship with this person. For instance, who owns the rights to assets produced by this person. Whether they are an employee or strictly an independent contractor. …


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Let’s face it. Bad reviews suck.

They are every vacation rental host’s worst nightmare. Imagine believing you have done everything within your power to give a guest the best experience of their life, only for them to check out and, out of nowhere, your notification rings and bam! — it’s a bad review.

At this point, you are probably wondering what you did wrong. Or what a nasty person that guest must be. Your anger seethes. You see the review as a direct assault on your real estate investment and, of course, your ego. …


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To understand the question, you first need to understand what web presence actually means. This isn't the time to go consulting Wikipedia because, for some absurd reason, they have the definition of web presence backwards on the site.

Web presence, also called online presence or Internet presence, simply means your online penetration. This is the simplest definition anyone can give you. But for the sake of folk that might beg to differ, here is a list of interpretations we can go with:

  • Online penetration. I've already mentioned that.
  • Your online visibility.
  • Your digital footprint, which is a summation of all online files, destinations, and touch points you own or that refers to you. …

A Happy Employee Is Good for Business

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People are the engine that powers businesses. Of course, this isn’t breaking news. The problem is that we all talk about it more often than we show it. Anyway, “people”, in this case, can be your employees or customers.

Today, I’m going to talk about your employees and what it means to foster a healthy relationship with them, to create a conducive work environment for them, and ultimately to retain them.

Employee retention… I probably should have put that last bit first, seeing as every other thing mentioned revolves around it. If you are a CEO or HR, I imagine trying to figure out how to retain your top gun makes you want to bang your head on concrete every morning. I know, it’s tough. …


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Surfing through Fiverr the other day looking for logo design gigs, a $5 blog writing gig caught my attention. I couldn’t believe it. As I curiously opened the gig, the one thought zipping around in my head was, “Is that like a 50-word blog post?” Surprisingly, it turned out to be a 500-word blog writing gig.

That doesn’t make sense, I thought. How does one make a living charging $5 per 500-word post? I poked around a little more and discovered there are tons of similar writing gigs. …


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Business is never easy. There are ups and downs along the way, and many entrepreneurs fail simply because they gave up at a difficult moment. To see yours through, you need a healthy dose of motivation and inspiration, and it doesn’t matter from where you get them.

In 2015, Mark Zuckerberg was said to have read 23 books, which he also believed every business person should read. He is also known for jogging regularly. That said, it’s obvious where he gets his inspiration. The big question is: where do you get yours?

Today, I want to introduce you to the world of sports as a great source of inspiration for business people. Business is much like sports. They are both driven by passion, training, determination, competition, and even wins and losses. Below are inspirational quotes from ten professional athletes that can inspire you as an entrepreneur. …


A Step by Step Guide

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If your business is anything like Macaulay Gidado, then it relies on remote staff for more or less everything. Certainly you want to make sure that you aren’t paying more than you are getting from your remote workers. And you also want to make sure that your company is not spending too much time on a client’s project.

Hubstaff and Trello are the time-tracking combo you need. I mean, they work for us at Macaulay Gidado. My hope is that after this guide, you will be able to get them to work for your business too.

Of course, this all depends on what you want to achieve with the integration. I will start with the basics. …


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Aliases are basically alternative email addresses (whether already assigned to a mailbox or not) that you can use to send out or reply to emails via your mail mailbox. Last time, I talked about how to configure catch-all routing on G Suite. Today, I will talk about setting up aliases on your G Suite email so that you can send out, or reply to routed, emails as the address they were sent to.

For instance, if catch-all routing allows you to receive emails sent to unassigned addresses on your domain, aliases allow you to reply to the received emails using the same email addresses they were sent to, in spite of the fact that those email addresses don’t actually exist. …


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Okay, I’m not going to drone about the usual stuff you are likely to find online when you Google this topic. You know, points like “failing to customize your theme”, “forgetting to make your site responsive”, “not implementing a good SEO strategy”, “poor navigation”, “using too many pop-ups”, blah, blah, blah…

I’m not trying to demean the validity of these points. It’s just that the Internet is riddled with them, and I have no intentions of adding to the clutter. …

About

Macaulay Gidado

Macaulay Gidado is all about making it easier for entrepreneurs to do what they love. We provide solutions necessary to birth, grow, and sustain your business.

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