I think the primary question is somewhat misled. The president is brand leader by default.
What we are seeing now is just a twisted glorification of 80s America standing against the world of yellow, brown and black faces with even more political and economic power than ever.
The mantra of “bunkering down” against:
- Job market shifts due to perpetual increases in low-pay worker volume
- Automation replacing physical and mental labor
- inevitable interest rates increases
continue to resonate despite being ignorant and moot long-term.
America’s brand has been white since inception and, thankfully, has made efforts to be legally inclusive despite the baked-in WASP narrative.
Sadly, pro-Trump powers and to a lesser extent voters are too uninformed or short-sighted to know how to craft a sustainable brand. Because the brand they are pushing now can’t even stand up in America let alone the world.