Over the last few years, the number of consumers that are starting to shop online is increasing. It is of great importance for e-Commerce companies to appear as high as possible in search engines in order to attract potential customers to their website. To increase the visibility of a website to users of a search engine, the application of Search Engine Optimization (SEO) could be an interesting option to apply. Similar or duplicate product descriptions will cause a lower rank in the search engines. Besides, a description should be informative, realistic, and written in plain language to increase the visibility of the product.