For years I have observed this behavior among people responsible for digital products, especially designers and developers. Asked some questions they will inevitably answer: “I don’t know, man, you need to ask the business” or “I need to check it out with the business”. Of course there is nothing wrong…

Double Diamond is the name of a design process model developed by the British Design Council in 2005. Divided into four phases — Discover, Define, Develop and Deliver — it is probably the best known and the most popular design process visualization. The main feature of the Double Diamond is…

K2 is a leading digital agency in Poland. Recently we have launched the new K2.pl. It is the 5th version of our website in the 21-year history of the company. — The previous version of the website was 6 years old and it is like ages in webdesign. Hard to believe that we were able to act as digital agency having the website remembering the time when RWD was a new concept and the memories of Flash were still fresh. …

Some tips from experienced hiring managers. — Hi! This is Magda and Maciek. Together we are managing the Product Design team at K2 digital agency. One of our key responsibilities is recruiting new designers. We have been doing it for more than 10 years, so we have a lot of experience in this area. (Update: we both…

This is about my journey from me being an Information Architect to UX Designer to Product Designer, and what I think about the current state of our industry. — Over 10 years ago I woke up one day and I decided to change my job title from Information Architect to User Experience Designer. I remember many Usability Specialists, Information Architects, Interface Designers, and Interaction Designers were telling me it is a fad back then. …

On the false opposition between design and business, and why design doing and strategic thinking cannot be separated. — In the last few years consulting companies (such as Deloitte, PwC, McKinsey, Accenture and others) started to invest heavily in design and creative competences, mostly by buying independent digital agencies or design studios. It is still to be seen how this merging of cultures and teams will work and if…

Interfejsy bankowości elektronicznej są zwykle bardzo skomplikowane. Chatboty mogą pomóc je uprościć. — Przez większą część 2016 roku pracowaliśmy nad koncepcją interfejsu konwersacyjnego dla systemu bankowości online, który nazwaliśmy K2 Bankiem. Zobacz wideo poniżej z jego prototypem: Chcę tutaj napisać parę słów o tym czego nauczyliśmy się projektując K2 Bank. Jeżeli planujesz przygotowanie chatbota, mam nadzieję, że ten artykuł będzie dla Ciebie…

Jak wyglądają najciekawsze trendy w branży e-commerce i retail? Niedawno zrobiłem mały research w tym temacie. Oto wyniki. — Jeżeli mowa o przyszłości handlu, to oczywiście od lat pojawiają się te same hasła: omnichannel, beacony, personalizacja, marketing automation, content marketing, VR, AR. Teraz doszły chatboty i machine learning, z którymi wszyscy jeszcze nie do końca wiedzą co zrobić, bo potencjał na pewno jest ogromny, ale technologia wciąż niezupełnie gotowa.

This story is a follow up to my article How Apple is Crippling Its Old Devices with New Software. — Recently I was so disappointed by Apple that I decided to switch from iOS to Android. I was an iPhone user for many years, starting from the iPhone 3G. I always loved the image of Apple as a maker of products for the creative professionals — designers, visual artists, musicians…