The TIKI Torch Company Sucks At PR (And Possibly Supports White Supremacy!)
This week, white nationalist, Macklemore haircut aficionado, and fist receptacle Ricky Spencer led a group of torch-wielding sad-sacks to protest the removal of a statue of some old dead racist loser.
While chanting slogans like “Russia is our friend!”, “You will not replace us”, and “No more brother war”, the group lit up TIKI Brand torches to help illuminate their late night civil war participation trophy ceremony.
Most companies, upon seeing their core product being symbolically co-opted by a white nationalist hate group, would naturally want to put some distance between themselves and an ideology that promotes racial division and white domination. But not TIKI Brand!
Responding to a couple of my tweets, the TIKI Brand went out of their way to make it clear that they want their product to be “enjoyed by everyone”, racists included.
At this point I was starting to feel bad for the small company based near my home town — that they might just not understand what they’d gotten themselves into. As a communications professional by trade, I thought I’d offer them some honest advice for how to handle a situation like this:
This is good advice. I stand by it. And my reward?
Hey TIKI Brand — if you don’t want people to even think there’s a chance you *might* support neo-fascist hate groups, come out with a stronger message, and don’t block people for providing valid criticism.
Looks like I’ll be stocking up on citronella candles and LEDs this summer, and I suggest you do the same!