3 Strategies One B2B Growth Hacker Used to Gain Thousands of users for One of Sweden’s Hottest SaaS Startups

Marcus Svensson
4 min readApr 10, 2018


I’m going to do something stupid.

Don’t worry, there aren’t any wingsuits or nude photos involved.

This is more the “business type of stupid”.

I’m going to give away three key strategies I used to grow Albacross, one of Sweden’s most talked-about startups.

If you’re in the B2B or SaaS space, you can use them to quickly and consistently generate new followers and users.

All that’s required is the right approach and a few drops of elbow grease.

Let’s dig in…

1. Identify users of tools similar to yours and reach out to them

You can use this tactic to generate new leads within the next hour.

It’s doesn’t matter what stage your business is at, whether you’re generating hundreds of new leads every day or just starting out.

The method is simple:

  1. Identify an online tool that is likely popular with your customers. In the B2B sphere, it might be a popular CRM or marketing platform like Hubspot, LinkedIn or Salesforce.
  2. Use a scraping service to find websites that have this tech installed on their site and which will also identify email addresses.
  3. Pitch them a simple email along the lines of, “Hey, I noticed you’re using such-and-such. If that’s the case, you’ll really like my tool….”

People will be happy to hear from you because your tool is complimentary.

You can also use this technique with your competitors’ customers…assuming you’re offering something better, of course!

Use online tools like Wappalyzer and BuiltWith together with publicwww and quickly generate lists of leads with this method.

2. Reach ultra-interested Facebook Audiences with a little-known LinkedIn hack

Facebook ads are one of the big drivers of new sign-ups for our company.

I’m a big believer in the approach that says the best way to create a sustainable business is to turn ad spend into profit.

But I realized that if I wanted to get the most out of Facebook, a platform that’s growing more competitive by the day, then I needed to be smarter than the other guys.

Here’s one strategy I used to build hyper-focused audiences:

  1. Use your Linkedin profile (or create a fake account) to start connecting to people in the relevant industry.
  2. Download your connections from Linkedin.
  3. Use them to create a Facebook custom audience and deliver highly-targeted ads.

It works so well because it gives you access to audiences that practically none of your competitors have on Facebook.

If you want to dig deeper into the specifics of this strategy, you can check out my Medium post on the topic. LinkedIn makes it a little tricky to download the data but it’s easy once you know how.

3. Target anonymous visitors to your site

Somebody visits your site. They sign up for your lead magnet. You’ve now got a warm email lead. Great.

But what about all those visitors that didn’t sign up. They’re dust in the wind, right?

Not necessarily.

Web tracking tools allow you to turn them into leads.

Tools like Albacross identify the anonymous visitors to your site whether or not they sign up.

It works like this:

  1. Sign up with a “web tracking” service and install a few lines of code on your site.
  2. Filter the visitors they identify to pinpoint the best leads.
  3. Reach out to them via email.

These tools also provide you with all the contact details of the key decision makers in the companies that have visited you.

Now, obviously I think Albacross is best (and it’s free), but there are a number of services that you can use you implement this tactic.

What would 5000 subscribers mean to you? (Conclusion)

What would it mean to have 5000 loyal, engaged subscribers?

I don’t mean how would it feel. What would it actually look like in terms of hard figures?

If you run a subscription business and charge a monthly fee, the answer will be obvious.

If it’s harder to put a number on it — maybe you sell products or services — look at it from the perspective of your current conversion rate.

I’ll bet that it’s a significant number.

Just imagine knowing that you can consistently create those results. Feels pretty good, I’ll guess?

So here’s what you have to do.

Pick one of the strategies above and try it out today.

You’ll be glad you did!



Marcus Svensson

Head of Growth | Startup Founder | Marketing, SaaS and Growth Passion