MacKenzie CorporationBe Relevant And Stay Relevant As Consumers Head OutdoorsAs the market expands, so must your brand strategy. Customer personas and journey mapping are keys to success.5 min read·Sep 10, 2020----
MacKenzie CorporationStrategic Brand Positioning: The Purpose & ProcessWhen is the last time you took a step back to examine your brand’s positioning from the customer perspective?4 min read·Sep 3, 2020----
MacKenzie CorporationBrand Strategy: Take the Reins in Q4This year has been quite an unpredictable ride, and it’s not over yet. Looking ahead to the uncertainty of Q4, it’s our mindset of…3 min read·Sep 2, 2020----