Mackenzie Ferguson
Sep 16 · 2 min read

WATERLOO, ON. | September 16, 2019 — Waterloo-based cannabis tech startup, Verda, is pleased to announce that Owen Allerton — a marketing veteran from BlackBerry and BBM — has joined Verda as Chief Marketing Officer. Allerton will join the senior leadership team of the startup, reporting to the founders, and will lead all Consumer, Product, and B2B marketing initiatives for Verda.

Founded in Waterloo, Ontario, Verda is on a mission to eradicate illicit market Cannabis by improving the convenience of legal markets. Setting a new standard for cannabis retail, Verda makes it easy for consumers to conveniently order cannabis online, and gives licensed, legal retailers an effortless E-commerce and delivery solution. Consumer studies have shown that a lack of convenience in the legal markets is a major factor in the persistence of illicit Cannabis.

“Owen’s experience scaling consumer platforms to millions of users will help us bring convenient, safe, cannabis delivery to millions of consumers,” said Verda co-founder Evan Adcock. “Our ability to attract talent of this calibre speaks to the opportunity and excitement around the use of technology to enable cannabis retailers to combat illicit markets.”

“Verda’s clear mission to displace illicit cannabis markets is both inspiring and exciting” says Allerton. “The marketing mission attached to this is critical — we need to introduce the Verda brand, win the hearts and minds of consumers, and show our value to retailers across the continent. I look forward to working with Evan and the Verda team to realize their mission.”

Allerton most recently held the role of Vice President of Marketing and Growth for BBM, where he built and led the global BBM marketing team which executed numerous integrated campaigns between 2016 and 2019. Prior to joining BBM, Allerton served as Director of BBM growth at BlackBerry, leading integrated product and marketing efforts that launched BBM on Android and iOS, and grew the platform to over 60 million monthly active users. Allerton also held Channel Marketing and Product Marketing roles at BlackBerry, and started his career as an entrepreneur in the Rogers Wireless dealer channel, co-founding a dealership that grew to 8 retail locations.



Founded in Waterloo Ontario, Verda is a retail software & service solution built from scratch for the legal cannabis market. With a passion for eliminating the illicit markets by delivering consumer convenience, Verda is focused on creating an industry-defining cannabis technology company that creates value for government, consumer, and retail stakeholders.



Twitter: @verdacentral

LinkedIn: Verda Innovations Inc.

For media inquiries regarding Verda, please contact:

Melissa Durrell


Mackenzie Ferguson

Written by

Co-Founder & President of Verda

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