Interest & Behaviour Targeting, Explained

Mack Grenfell
Nov 6 · 5 min read
Photo by Franck V. on Unsplash

If you know one thing about Facebook Ads, it’s that it gives you about a million options for how to target people.

One the one hand, having so many options can be daunting. On the other, it provides endless possibilities for optimisation. This article looks at how to make the most of interest & behaviour targeting.

Detailed Targeting

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Mack Grenfell

Written by

Advertiser, triathlete, and (ex) crypto-trader — https://twitter.com/GrenfellMack

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