Optimising Facebook Retargeting

Mack Grenfell
Nov 1 · 10 min read

Finding it difficult to get a return from bringing new users to your site? Wondering how you can re-engage all those people that you paid to bring to your site, but who dropped off just before converting? This is where retargeting comes in.

Retargeting refers to the act of showing ads to people who’ve already engaged with your brand in some way. This could be showing ads to people who’ve liked your posts…

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Mack Grenfell

Written by

Advertiser, triathlete, and (ex) crypto-trader — https://twitter.com/GrenfellMack

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