This is really interesting because airlines have to plan their aircraft purchases, routes and frequencies years in advance and yet demand for those flights can change in an instant. So they use dynamic pricing to fill seats at as high a yield as possible, because once the aircraft door has closed the opportunity to make money from that seat is lost for ever.
Is there a similar parallel for news media? We are in a time of high demand for a limited supply of quality news, yet most marketing for publishers state something like “Our insight has never been more necessary. Subscribe today for <low price>.” It would be akin to an airline in the week before Christmas saying “Flights have never been busier. So book now for <low price>” and is somewhat counter to a true supply/demand model (not to mention being the sign of an airline in trouble!) So what is the solution?