What Fifth Business taught me about the secret sauce behind a successful partner program

Mac King
Mac King
Feb 3, 2017 · 6 min read

“Those roles which, being neither those of hero nor Heroine, Confidante nor Villain, but which were none the less essential to bring about the Recognition or the denouement were called the Fifth Business.” — Robertson Davies, 1970

The Program

shopify.com/partners

Creating partner tiers

Hot and cool communication

The last card features the introduction to your Partner Manager
Marshall McLuhan coined the famous saying, “The medium is the message.”

The secret sauce

Mac King

Written by

Mac King

Plus Experts @ Shopify. Love comedy/hip-hop/hockey. I’ve been around the world once.

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