‘Content’ is a key marketing buzzword, and although it’s hardly the new kid on the block, it seems to have found itself somewhat centre stage — especially when it comes to digital marketing. However, this renewed focus has highlighted a bit of a problem. People and organisations may be in…

We are already over halfway through 2020, a year that has thrown up some unique challenges and created a series of rapid fluctuations within society. Some of these changes have been longer-lasting than others — online grocery delivery slots and toilet paper became valuable commodities in the short term, while…

What are the benefits of Pay-Per-Click advertising? Here are some answers to frequently asked questions for those who may be slightly reluctant to get started on a PPC campaign. Looking to get the best results from your new site? Let’s answer your questions on Pay-Per-Click… So… you’ve just launched your new website. The content is great, the site is fast, and it even looks good. …

How partnerships can help your business Whether you’re looking for, or being asked, to partner with another brand, there are some key questions you need to answer when finding the right partnership. Before you agree to work with them, you need to establish: What do you want to do? Why do you want to do it? …

The relationship between marketing and branding is not as complex as some may think. In fact, the two work hand in hand, and one without the other can leave you without a clear strategy. Understanding how marketing and branding differ can better position you to: influence how your customers perceive…

You may think that branding a new startup business or creating an identity for a new product would be easy compared to the process for an existing business. The thought of having a clean slate is so inviting to a designer. However, having an innovative idea is not enough to…

Understandably, businesses of all sizes are reassessing their digital marketing strategy and budgets in light of the uncertain economic situation. …

“Responsive web design” is a term that has been familiar to marketers for a few years now, but what does it mean? More importantly: as the owner of a website, how does it affect you? What is it? Responsive web design simply refers to a site that has been designed to display correctly…

86% of buyers are willing to pay more for a great customer experience. Even more than businesses need customers, they need happy customers. Generally, a good customer experience, or ‘CX’, leads to high customer satisfaction, and satisfaction can be directly equated to loyalty. …