How Do Businesses Use Google Analytics For Marketing?

2 min readOct 22, 2019


What is Google Analytics?

Google Analytics is a google based property that allows you to track users who visit your website. As customers are spending more of their time qualifying businesses online, it is crucial for any sensible business to be able to track those users when they come to your website. The difference between generating sales online and not is often conversion tracking. That great thing about Google analytics is that its free, and all you need is a Gmail account to get started!

How can it help you grow your business?

As stated previously in the last paragraph your Google analytics account is the difference between you generating sales and you wasting your money on your website. If you are truly interested in improving your online listing and generating more business then listen up! In order for Seo and other forms of digital marketing to actually help you grow your business, you will need to make sure your business is inline with Google standard practices and that includes being able to track conversions and user usage. By simply adding Google analytics to your website you will be to accomplish two of these objectives very quickly.

How to install Google Analytics

The easiest way to install Google Analytics is to hire a consultant to install your Google Analytics code on your website. There are multiple steps that are needed in order for your account to be fully set up and recognized by google but a specialist will be able to knock out all of these issues very quickly. If you need a certified google analytics consultant simply click the link to learn more about how Ma Consulting Services can help you install Google Analytics In The Temecula Area!

Why should businesses use Google Analytics?