As the world is going through a monumental period, business owners are currently watching as the rules of the markets change drastically during this pandemic. Businesses are making an extra effort to adapt to the “new normal” to stay competitive, and that new normal is called digitalisation. What does digital transformation mean in this situation when it comes to engaging your customers?
Let’s look at the reasons why digitalisation is important to engagement today more than ever before!
One of the largest e-commerce juggernauts, has a jingle that occurs anytime a notification is sent to their users, signaling that there…
Since the very first text message sent in 1992, SMS (short message service) usage has evolved from mainly being used for two-way communication between two parties to now a one-way communication in the form of automated messages. In this article, we will show how to use BOLD.Console REST API to programmatically send SMS to any mobile phone.
Promotional vs transactional SMS
Before we dive into the technical side of things, let us first understand the differences between promotional and transactional SMS.
Promotional SMS, as the name suggests, is used for promoting products or services and usually sent in bulk…
This article is the second part of a two-part series on how to use MARCOKIOSK’s BOLD.Key to handle SMS OTP.
Part 1 recap
On the previous article, we briefly describe the typical password-less authentication flow using SMS as well as go through in detail the preferred method of handling SMS OTP using BOLD.Key, which is the template-based method (Method 1). If you missed it, part 1 can be found here.
Method 2: Custom SMS OTP message
If you require flexibility in customizing the OTP message yourself, the second method of BOLD.Key is for you. …
As more mobile applications and users opt for password-free logins, SMS One Time Password (OTP) becomes the de facto medium for fulfilling their authentication and verification needs. In this article, we will walk through how to use BOLD.Key REST API to deliver SMS OTP to your user’s mobile phone.
Password-less Authentication Flow
Before we dive deeper, let’s take a look at a typical password-less authentication flow using SMS OTP.
As a business, how do you stand out amongst all the noise from email campaigns, app notifications and social media?
One of the simplest yet most reliable channels employed by businesses big or small is short message service, or more commonly known as SMS.
If you thought that SMS was just for confirmation messages and announcements, think again. Everybody’s got a mobile phone and most keep it by their side 24/7. The short and sweet nature of SMS makes it the perfect messaging format for people on the go.
Here are real-world SMS use cases that are employed by startups…
When was the last time you did something BOLD.?
What if your business could be even bolder by scaling up from the source, all the while getting the best of class support from a community of experts?
MACROKIOSK has introduced BOLD.Up, a Developer Relations Initiative created and designed for developers to explore, develop and integrate with its BOLD. solutions.
As a BOLD.Up developer, you’ll get first-hand experience with key digital technologies in the areas of Communication, Authentication, Engagement and Payment.
You will also gain access to a library of learning resources and API repository of BOLD. solutions on MACROKIOSK’s GitHub…
Chat messaging is drastically changing the way businesses communicate with their customers. Gone are the days where businesses were able to strike a potential sales or engagement opportunity simply by forwarding bulk messages. Customers today demand more personalisation from businesses and they want to have the ability to directly communicate with businesses in a two-way conversation.
Businesses that knowingly identify this changing trend in customer communication behaviour have not only adapted to this new challenge but have also implemented chat messaging, such as WhatsApp Business API.
To ensure the best interest of customers, WhatsApp Business has imposed strict messaging policies…
Digital applications and IoT (Internet of Things) technologies have been rapidly making headways into the automotive industry in meeting with the ever-changing market demands. From infotainment application of digital tools and services to automotive after-sales services, mobile applications are used to attract, retain and maintain marketing momentum within the highly competitive automotive industry. It is no surprise that automotive makers and their dealer service networks are constantly updating their products and service upscales in a bid to be relevant to consumer changing trends that are directly influenced by upcoming technologies.
One key highlight of digital technologies making headways into the…
In this technology-driven age, consumers are rapidly adapting with changing daily habits. Shopping malls and retail outlets used to be packed with consumers, but the number of consumers actively going to brick-and-mortar stores has now dwindled significantly. So, what does this mean for retail businesses?
The digital trend is strong and will be here to stay as it continues to drive major changes in the business ecosystem. Hence, the importance for businesses to reach their customers anytime and anywhere has become paramount in sustaining a competitive advantage.
Here’s how MACROKIOSK is empowering businesses towards digitisation:
Accepting Digital Payments With BOLD.Pay
Airline companies handle a large volume of requests and inquiries on a daily basis and that is an industry norm.
Why do airlines opt for chat applications?
With thousands of passengers populating and moving through heavy flight schedules, one could easily imagine the immense strain such high volumes have on airlines.
This is particularly the case when it comes down to resolving customer issues. Despite the airline companies’ best efforts to attend to all their customers enquiries within a given time frame through multiple channels such as email, calls or SMS, it continues to be a plaguing issue that…