Bulk SMS messaging for beginners

MACROKIOSK
Nov 6 · 4 min read
A MACROKIOSK Blogpost

Ever receive messages from banks, businesses, or services and wonder how they managed to send a personalised SMS just for you? What you’ve just received is most probably a Bulk SMS and you’re probably one of many that received a similar message. Apart from Email & Live chat, Bulk SMS messaging is one of the most efficient and accessible methods of delivering communications from businesses to consumers.

The current most popular forms of communication

With the rise of chat apps and all the different platforms consumers use to talk to one another, does it mean that SMS messaging will become less prominent? The answer is most definitely no! With the mobile market flooded with different mobile devices, operating systems, and even chatting platforms, the one thing that all these devices have in common, whether it’s a new device or a device released 20 years ago, is that they can all receive and send SMS messages.

In a report by Statista, “In the second quarter of 2019, mobile devices (excluding tablets) generated 48.91 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017”.

The statistics show that consumer behaviour for web and internet browsing is steadily moving towards mobile devices, which makes it so much easier to share information and communicate with your customers.

Bulk SMS messaging empowers businesses to communicate and send messages to a large number of users almost instantly. Businesses can use this to their advantage by reaching out to their customers and engaging in two-way SMS conversations, alerting them with notifications and also by redirecting them to their websites. Whether it is e-commerce, banking, investment or even retail, here are a few common ways businesses can leverage bulk messaging :

· Sales and promotion alerts that redirect to product or landing pages

· Thank you messages to increase customer service experience

· Limited time discount codes to drive marketing campaigns

· One-time password verifications for enhanced user security

· Feedback forms and survey links for increased customer engagement

· Event E-ticketing links for a modern customer experience

· Service, appointment or payment reminders for ease of business operations

· Website or content links for increased customer reach and visibility

· Sending pictures and videos via MMS for a richer customer and brand experience

You can do all that and so much more through simple bulk messaging! Now that you know what bulk messaging can do, here’s how you can get started:

1. Keep it short and sweet
Traditional SMS messages are tied to a 160-character limit so keep your messages short, sweet, and straight to the point by leaving out unnecessary text. You don’t want to overload your customer with a message that is too lengthy and wordy.

2. Include a clear call to action
Make your message count. Always position your messages for a specific goal, such as encouraging your customers to sign up to your mailing list via a short link, or clicking to redeem an instant discount voucher.

3. Send personalised messages
Most companies build a database of their customers but only a handful of them use it effectively. Maximise your data by sending out personalised messages and treat your customers to a more intimate messaging experience.

4. Track and analyse your results
Once you’re started to communicate more often with your customers, analyse and study the data for improvements to your business process. Are you sending messages too frequently? Or too sparingly? Has the campaign managed to drive more traffic/sales to your business? Has it helped you to grow your database or increase customer satisfaction? Track, analyse and optimise your campaigns to suit your business goals.

MACROKIOSK is Asia’s leading digital technology company, pioneering digitalisation platform as-a-service. Click here to learn how our BOLD.Console makes your SMS jouney easier.

BOLD.Console Marketing Analytics Communications Platform

MACROKIOSK is Asia’s leading digital technology company with a strong global presence. Since 2000, we are at the forefront of delivering Digitalisation Platform as-a-Service (DPaaS) via innovative digital solutions to businesses and individuals to help them engage with customers in the digital economy.

To date, more than 2000 clienteles in 37 countries spanning 18 industries and millions of users experience MACROKIOSK’s digital products and solutions that are scalable, secure and highly adaptable to their needs.

If you would like to learn more or speak to one of our business consultants for free advice on effective bulk SMS messaging, contact us here

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MACROKIOSK

Written by

A digital technology company based in Asia enabling digitalisation platform as-a-service with a strong global presence.

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