Hossein Sharafi
Aug 24, 2017 · 2 min read

Simple services win the game

Many years ago (around 2oo2) when I was hired to design a website , I was supposed to offer the most features possible. Now in 2017 the features of a product are not related to its usability and even it works in the opposite way and can be a reason of product’s failure.

there are reasons why more features was loved those years why aren’t nowadays:

  1. In early years of web , there was not enough website and services. so any new feature was welcomed. But nowadays every single hour a new website or service is being launched. So we get enough of that.
  2. We get more than enough! we are at the gate of data. we receive more than we can analysis and so we forget lots of them. so if we need a service, better if it takes less time to function. that’s why “minimals” are getting popular.
  3. Specific needs and services:
    How can you share a word files? you can mail it. send it by Telegram or on facebook or use dropbox paper or use google docs or … there are many ways to do that and each time we use one. Because there are specific services for different needs. although the type of those needs are so close.
  4. every one or just specialists?
    In a blog-service we use a rich text editor. but Instagram uses just a textbox! Because so many people don’t know how to use a richtext editor. but every one (even my grandpa) know how to type on a single textbox. so keep it simple.
  5. simple is fast:
    years ago Flickr.com was the largest photo service. but it was time-consuming to upload a photo there. but Instagram does it really fast and simple. because you don’t have to fill up a form for any picture. although there are options for that.
  6. simple services function better with other services. they can connect to IOT stuff and work with your smart watch. (ex. google Keep works on your watch very well . coz it’s simple , but evernote or onenote No ! )

Keep it as #simple as possible , but not simpler

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Hossein Sharafi

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