Martin CampbellInvestigating OkCupid profiles: can we predict someone’s city?This project analyzes data from online dating app OkCupid. In recent years, there has been a massive rise in the usage of dating apps…Jul 21, 2022Jul 21, 2022
Martin CampbellDoes working in tech take a toll on your mental health?Using data science to uncover the truthMay 29, 2020May 29, 2020
Martin CampbellWhat I learned from analyzing my Fitbit dataWhen we peer under the hood, what hidden insights can we discover about ourselves?May 1, 2020May 1, 2020
Martin CampbellRemote Collaboration, Real-World ResultsWorking remotely on the site redesign for a language-learning company in Bahrain taught me a lot about how the world works, and also how...Oct 7, 2019Oct 7, 2019
Martin CampbellInformation Architecture: Building a Sturdy and Dynamic Knowledge FrameworkInformation architecture refers to the way information is organized to help users achieve the goals they’re seeking to accomplish with…Aug 16, 2019Aug 16, 2019
Martin CampbellBringing Your User into the Spotlight: the Power of PersonasA persona is a profile of the kind of person that your team envisions would be an ideal user of your product. Crafting a realistic…Aug 11, 2019Aug 11, 2019
Martin CampbellFrom User to Interviewer: a First Time for EverythingWhen it comes to interviews, my primary experience is being the person in the hot seat. If I’m being honest, nearly all of my encounters…Aug 9, 2019Aug 9, 2019
Martin CampbellResponsive Design: Serving Up User-centered FluencyThere’s a theory that the simpler and more intuitive a design appears, the more thought and resources were invested to produce it…Aug 2, 2019Aug 2, 2019
Martin CampbellUI Design and Gestalt Theory: Reddit RevisitedAs humans, we respond to visual information better than any other type of stimuli. By some estimates, 90% of the data we process is visual…Jul 18, 2019Jul 18, 2019
Martin CampbellWhat Reddit Can Teach Us About Visual HierarchyWhat makes a site easy to navigate? Why are we compelled us to come back time after time? Aside from personal interest in the featured…Jul 16, 2019Jul 16, 2019