The Interested/Interesting Story…

Macy Jett
2 min readJan 10, 2023

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I’m sure you’ve heard it before…

“To be interesting, be interested.” Dale Carnegie said it.

“If you want to be interesting, you have to be interested.” David Ogilvy said that.

Whichever quote you prefer, you should be interested.

Here two of my favorite ways to apply this practice in real life, and in email marketing.

Remember something about them. Even if it’s just one thing, early on.

Real life: My friend tells me they have an important appointment coming up next Monday. I text them that morning saying, “I hope your appointment goes well today ❤.” They respond: “Wow you have such a great memory!”

Only I don’t. I just make an effort to remember the things I know are important to my friends. It takes 20 seconds to add into my calendar.

Email marketing: Send a personal note, gift them something you know they’ll value in return for spending time with your brand.

One of my favorite things to apply in email marketing is… Know them, show them. This can be done in so many subtle ways — A truly personalized edit of your products and how it benefits them or a callback to a recent order and how to help them make the most of that purchase.

Practice saying “How about you?”

Real life: I’m on a date. I want to leave because they haven’t asked me a single thing in return. I’m bored and don’t feel invested in.

The outcome? No second date.

Email marketing: While it’s not the most advanced communication technique, the baseline way to get to know someone is to simply return questions before you start to find things in common. Put this into practice with your email list.

Get the second date by seeing what they respond to and segmenting from there.

A little effort goes a long way. Happy sending.

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Macy Jett

Founder of Gold Email Marketing. Small business creator/owner/optimizer. Passionate about helping others and living with intention.