How to choose the right PPC management company for your needs?

Starting with PPC marketing services is important in 2023. So, if you are thinking of using PPC, well, that is a start. There are benefits of running PPC as a part of your advertising plan. These benefits of using PPC will mostly include:

Cost effectiveness — This is a major factor, and probably the biggest selling point, because you only pay when a user actually reaches your website. For someone who is spending on advertising this is a great thing for you, and it also ensures that you get good value for money. Another thing that you may choose to do is spend as much or as little as you like on your campaign.

PPC or pay-per-click is one of the most popular online advertising models. The model works based on the clicks advertisers receive on their ads. The ads appear on several digital interfaces associated with the platform. User action is one of the primary reasons for the popularity of this advertising mode.

PPC advertising services include platforms like Google, Facebook, LinkedIn, Twitter, and other social media platforms. One of the best agencies that can help you with that is MadHawks.

The three types of PPC are

• Sponsored Product Ads — Show an ad within the search results.
• Headline Search Ads — Show an ad on the top of the page.
• Product Display Ads — Show pictures of your actual products just like with a Shopping campaign.

What is PPC?

PPC or pay-per-click is one of the most popular online advertising models. The model works based on the clicks advertisers receive on their ads. The ads appear on several digital interfaces associated with the platform. User action is one of the primary reasons for the popularity of this advertising mode.

PPC advertising services include platforms like Google, Facebook, LinkedIn, Twitter, and other social media platforms.

PPC for Local Business Growth

PPC advertising is one of the best marketing plans for local businesses. All platforms including Google and Facebook allow localised advertising to appear for your customers within a region.

PPC vs. CPC

The terms PPC and CPC are often used interchangeably, but there is a basic difference between them:

PPC or Pay Per Click is the amount that the bidder/advertiser needs to pay for every click on the ad published by them.

CPC or Cost Per Click is like finance metrics to measure total click and total amount spent on a particular PPC campaign.

Benefits of PPC Advertising for Brands

PPC marketing can put your brand on top of the SERP page in no time, unlike organic rankings which may take a while to materialise. Adding pay-per-click services with SEO for your website and business has many advantages as listed below:

• PPC Delivers Fast Results

Pay-per-click marketing shows faster results compared to organic SEO search results which take months to rank on Google SERPs. The PPC ads can show up above the organic results on the search engine results page.

• PPC Advertising is Cost-Effective

The Pay Per Click advertising gives you the flexibility to show ads within your budget. You need to pay only when someone clicks on your advertisement. Thus, you can drive higher conversions from these ads.

• You can Target Your Ideal Audience

You can target internet users on the platform based on several factors such as demographics, intent, similar audience, keyword search, etc. You can also use your existing website visitor profiles to target similar audiences or retarget users with incomplete journeys.

• Track Your Results Almost Real-Time

You can track and improve various parts of your advertising with PPC marketing. Run A/B testing on the landing pages to find which page elements are working and which need improvement. Almost real-time tracking allows you to improve your PPC campaigns without losing time and effort.

• Appear on 1st Page Even with Low Organic Ranking

As more businesses are coming online, the keywords are becoming highly competitive. It is difficult for you to rank on the first page of search engine results if you are new to your industry. But with the help of pay-per-click advertising, you can rank on the first page within a few hours.

• PPC Data Helps You Improve Your SEO Strategy

You can even make your SEO strategy better with the help of PPC. It’s a big myth that you should either choose SEO or PPC for your website. The right strategy is to work together with both.

SEO vs PPC

SEO and PPC both are important activities for a sustainable business website. But both strategies feature significant differences. Often businesses confuse one with the other as both can help you appear on the first page of the SERP. However, SEO and PPC serve two different and critical business objectives in the digital world:

When it comes down to SEO

• SEO brings organic traffic to your website.
• Even the top results influenced by SEO appear after the paid ads in most cases.
• The organic traffic that you get via SEO is free of cost.
• SEO takes time to show results, usually a minimum of two to six months. However, the time taken is totally worth it if you can maintain your content’s position at the top.

And when it comes down to PPC

• You get traffic via advertisements in the case of PPC.
• The paid advertisements appear at the top when relevant to a particular search.
• There is a cost associated with every ad click. You get paid, but you also need to pay.
• PPC is easier to control and shows faster results.

You need SEO along with PPC for the best results and to get the maximum traffic on your website. Only SEO or Only PPC will not give you the results you might be expecting. But SEO along with PPC is what makes the best SEM (Search Engine Marketing) strategy.

Top Platforms for PPC Advertising

PPC campaign management services encompass several social and search platforms. Some of the top platforms for pay-per-click advertising are as follows:

1. Google Ads

When it comes to the top search engines, Google remains at the top. This is why Google Ads are the most expensive ones, but also help you get desired traffic faster. The advertisers need to bid for their ads to be shown on other websites on Google and they may get customers/conversions in return.

2. Facebook Ads

Facebook has also emerged as a popular PPC advertising platform in the last few years. These ads can be in the form of images, videos, carousels, etc, and appear in the news feed of Facebook users.

3. YouTube Ads

After Google, YouTube can be considered the most preferred platform for pay-per-click advertisements. YouTube also allows businesses to promote their products via advertisements and charges for every click in return. YouTube Ads can be of different types, such as skippable ads, non-skippable ads, short bumper ads, etc.

4. Instagram Ads

Businesses, as well as individuals, can also showcase and promote their products & services on Instagram. Instagram Ads look very similar to regular posts/stories. Users can see the ads on their news feeds, stories, IGTV videos, etc.

Best PPC Advertising Services in India

PPC campaign management services at MadHawks include all types of paid digital advertising services. The following are the PPC services that we offer:

Search Ads

Search Ads are the PPC advertisements that appear on the top of SERPs when an individual searches some related keyword on Google or any other platform. These are generally text-based ads that are prepared in such a way that they appear on the top when someone searches for a particular keyword.

Display Ads

Display Ads can be defined as an image or video-based ads that appear on a website or app in the form of a banner. These ads are generally eye-catching and aim to gain the attention of the targeted audience.

Social Media Ads

Social Media Ads are advertisements that can be seen on different social media platforms, like Facebook, YouTube, Instagram, Twitter, LinkedIn, etc. These appear on the feeds of people based on their social networks, interests, etc.

Remarketing Ads

Remarketing Ads are targeted at customers who have purchased the products/services of a particular business previously. These ads aim to remind those who have visited your website earlier to visit it again. When they open other websites/apps, these ads pop up on their screens.

Google Shopping Ads

Google Shopping Ads can be seen on SERPs in the form of a carousel, where various products are displayed in the same ad along with their prices. Individuals can see the prices of the products even without clicking on the ads. These types of ads are the best for e-commerce companies or businesses that are selling multiple products.

Local Services Ads

The local services ads don’t work on the Pay per click model but on the pay-per-lead model. Therefore, you don’t need to pay for every click but only when a click generates a lead.

Thus PPC is something that takes a ton of effor to get right, but once you do it can yield incredible results.

To conclude, Pay-Per-Click (PPC) is an online advertising model. This model has been drawing traction, because it has enabled advertisers to pay a publisher every time an advertisement link is “clicked” on. Thus explaining the name. We hope we’ve been able to explain it to you, for more details, feel free to reach out if you want more details.