Mada SegheteScaling Branch Culture: How To Grow a Team from Four to 250+ Without Losing Your IdentityAs my friend Felicia Curcuru and I were traveling through Costa Rica on New Year’s day, we started exchanging stories about how we…16 min read·Feb 15, 2019----
Mada SegheteinMobile GrowthThe Third Edition of Branch’s Mobile Growth Handbook Launches Today!I am incredibly proud to announce that Branch is releasing the 2018 Mobile Growth Handbook today. After a full year of research, listening…3 min read·Jun 13, 2018----
Mada SegheteinMobile GrowthMobile Growth Handbook 20172017 has been an interesting year. While getting an app live should be easier, the changes and shifts in the mobile ecosystem have made it…2 min read·Sep 12, 2017----
Mada SegheteinMobile GrowthHow To Get More App Downloads by Rethinking Your Mobile Marketing StrategyI talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over…9 min read·Jun 21, 2017--1--1
Mada SegheteinMobile GrowthHow to Write a Good Growth Story“Stories are our primary tools of learning and teaching, the repositories of our lore and legends. They bring order into our confusing…3 min read·Jun 1, 2017----
Mada SegheteinMobile GrowthHow to Find and Track Your Mobile App InfluencersWhen it comes to growing a mobile app, there are three main ways to get discovered without spending the majority of the budget on ads:6 min read·Apr 26, 2017--1--1
Mada SegheteinMobile Growth7 Top Use Cases for Branch in 2016At Branch, our most important core value is being “partners first”. By partners, we mean our customers, community, or anyone who interacts…5 min read·Dec 30, 2016----
Mada SegheteBranch’s Year in Review — 2015As 2015 draws to an end, we wanted to pause and reflect on the amazing year we are leaving behind. It’s almost incredible that a year ago…2 min read·Jan 7, 2016----
Mada SegheteHow Hackathons Helped Us Build a Company with 50 Employees in Just 18 MonthsAs Thanksgiving came by this year, it reminded me about all the wonderful things for which I’m thankful, from my family and friends to the…5 min read·Dec 10, 2015--1--1
Mada SegheteinMobile GrowthFour Growth Experiments You Can Try for Organic App GrowthAs we are gearing towards the end of the year we are thrilled to see the excitement around our $10k Mobile Growth Challenge. While our…6 min read·Nov 3, 2015----
