Adidas re-brands the Gazelles
Who else is getting a new pair of Gazelles in 2023? We did.
If you are a sneaker lover, you probably have noticed that the adidas Gazelle is everywhere this year.
But how did this classic sneaker manage to become so popular again in 2023? Let’s take a look at the marketing strategies behind this remarkable comeback. But first, its history!
The adidas Gazelle is not a new shoe. It was first launched in 1966 as a training and indoor sports shoe. It came in two versions: the blue one for training and the red one for handball.
The Gazelle quickly gained popularity among athletes, celebrities, and subcultures. It was worn by swimming legend Mark Spitz at the 1972 Munich Olympics, rock stars like Oasis and Michael Jackson, and supermodels like Kate Moss.
The Gazelle underwent several evolutions over the years, with updates to the sole profile, tongue, heel support, and logo. It also expanded its range to include different colorways, materials, and models.
The Gazelle’s success is largely attributed to its timeless design and versatile appeal. It is a shoe that can be worn by anyone, anywhere, and for any occasion.
So how did Adidas manage to revive the Gazelle in 2023? Here are some of the key marketing tactics that they used:
Leveraging nostalgia: The Gazelle has a rich history and culture that evokes memories and emotions for many people. By tapping into this nostalgia, adidas created a strong emotional connection with their target audience.
Celebrating diversity: The Gazelle celebrates diversity and inclusivity. It can be worn by anyone, regardless of their age, gender, race, or style. By featuring diverse models and influencers, such as Harry Styles, Kendall Jenner, Gucci Mane, and Noah Cyrus, adidas appealed to a wide range of consumers.
Collaborating with partners: The Gazelle thrives on collaborations and partnerships. It can be customized and personalized to suit different tastes and preferences. By collaborating with partners such as Gucci, Pharrell Williams, and Beyoncé, adidas created buzz and excitement around the shoe and offered exclusive and limited-edition products.
Innovating with technology: The Gazelle embraces innovation and technology. It can adapt to changing consumer needs and expectations. By innovating with technology such as augmented reality, 3D printing, and blockchain, adidas enhanced the customer experience and offered new ways of interacting with the shoe.
The adidas Gazelle is more than just a sneaker. It is a symbol of authenticity, creativity, and sustainability. It is a shoe that has shaped history and culture for over five decades. And it is a shoe that will continue to inspire generations to come.
How do you feel about the come back of the Gazelle? Let us know in the comments below. (We love it)
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