MaddieDesigning for Humans: Using Mental ModelsMental models are a subjective set of beliefs about how a system works or behaves. They are a way of preserving cognitive resources while…2 min read·Jul 25, 2022----
MaddieConfirmation Bias in the Design ProcessOur cognitive biases can get in the way of doing our best work and even being our best selves. The confirmation bias is one of the easiest…2 min read·Jul 18, 2022----
MaddieDesigning for Humans: Consistency and StandardsAccording to Jakob’s Law of Internet User Experience users spend most of their time on other website or products. This means that they…2 min read·Jun 2, 2022----
MaddieDesigning for Humans: Doherty ThresholdI can’t think of a design principle more important to me than the Doherty Threshold. The Doherty Threshold says that productivity is at its…1 min read·Jun 1, 2022----
MaddieDesigning for Humans: Miller’s LawMiller’s Law tells us that the brain of an average person can hold up to 7 (give or take 2) items in their working memory.1 min read·May 31, 2022----
MaddieDesigning for Humans: Jakob’s Usability Heuristic #9Jakob’s usability heuristics have been a tremendous help in decision making when building UserWise. Usability is a topic that’s very close…2 min read·May 30, 2022----
MaddieWork Culture is Always ThereEven when you don’t talk about it, so let’s all talk about it!4 min read·May 26, 2022----
MaddieDesigning for Humans: The Peak-End RuleHave you ever noticed how whenever you recall a memory, you tend to have a better recall of its peak moments and its end? Most often than…2 min read·May 19, 2022----
MaddieThe Holy Trinity of Player EngagementMarketing + Communication + LiveOps2 min read·May 16, 2022----
