How to write LinkedIn posts that drive inbounds
I’ve bootstrapped businesses to $450k using LinkedIn as a channel, even with a tiny following (2,500). I’ve also helped my clients do the same.
Here’s the biggest learnings using LI to get inbounds:
1) Get over the fear of posting
When I launched my new business StoryMage.ai, I decided to write some posts on LinkedIn.
This post got me 7 calls the next day.
A week after launch, my MRR increased by 1.3k. This was all using LinkedIn as the main channel.
2) Secret sauce — Writing about your expertise
So you’re posting. Now what? What do you write about to convert customers?
What I found works well is sharing expertise.
- This is good because it draws from expertise (eg: getting 450k revenue)
- The other post drew from expertise (eg: Getting someone to pay $1k/mo without having to talk to them)
- Led to tons of calls!
- Doesn't show expertise
- Generic
- Doesn’t get inbounds
Show off your expertise by sharing results:
- Personal stories on how you achieved X
- Case studies on how your clients achieved X
- 3 lessons on how to achieve X
4) Setup an engine for consistent posting — DO IT!
It’s pretty easy to make one post about your expertise.
But how do you find enough content to post every day?
Here’s my process:
1. Make a list of 4 expertise areas:
- Building revenue-converting content on LinkedIn
- Getting first-paying customers
- Startup building
- Fundraising
2. Make a list of 5 formats:
- Personal story
- Case study
- 3 mistakes
- 5 lessons
- How-to
3. Each month, make 20 pieces
4 topics X 5 formats = 20 pieces.
This will be enough for posting every weekday.
4. Schedule the posts
You can use the Linkedin Scheduler!
Example:
TOPIC: Building revenue-converting content on LinkedIn
FORMAT: Personal Story
POST:
5) Add a CTA
One of my clients is Andrew, founder of Series B Consulting & People Leader Accelerator.
Before, he never included a CTA.
Once we added it in, immediately we saw 3 inbounds apply for his 10k program.
He told me for what it’s worth, he paid $5000 to appear on a podcast, only to get 3 inbounds.
He paid us a few hundred bucks to write his posts. He got 3 inbounds already and hasn’t even gone through half the posts.
CTAs are powerful, use them :)
Putting it all together
Start posting- just do it
Write about your expertise (people can learn something from your post)
Try these formats:
- Personal story
- Case study
- 3 mistakes
- 5 lessons
- How-to
Add at CTA.
If you want to build thought leadership faster, check out StoryMage.ai. We generate highly converting LinkedIn posts (in your voice/experience). Our clients have seen 5–6x increase in impressions and more inbounds.