I’m stoked to share the release of the Mav API. We wanted to bring more freedom and customizations to our customers, and this API creates endless potential. Now, with the Mav API, customers can programmatically configure when and how a playbook starts.
Customers can do things like: Pre-load Mav with existing knowledge on the lead. Dynamically change the Mav experience for certain segments of leads. Update CRM statues and lead information based on Mav outcomes. And so much more.