Nonfiction – Medium

Nonfiction

What To Do When “Eco” Misses the Mark

As more and more brands focus on sustainability, the “eco” angle loses its ability to differentiate.we need to return to the best ways of…

5 min readJun 11, 2020

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What To Do When “Eco” Misses the Mark

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Nonfiction

Reflections: The American Collection of the Columbus Museum of Art

A Fine Disregard for the Rules

4 min readDec 2, 2019

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Reflections: The American Collection of the Columbus Museum of Art

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Nonfiction

Sustainability Needs Better Communication

Encouraging change is hard. The right communication can make it easier.

2 min readNov 18, 2019

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Sustainability Needs Better Communication

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Nonfiction

If you don’t tell anyone, nobody knows.

The question “If a tree falls on an island where there were no human beings, would there be any sound?” was first asked in the magazine…

3 min readOct 23, 2019

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If you don’t tell anyone, nobody knows.

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Nonfiction

Is smart always intelligent?

Smart phones, smart watches, smart TVs, smart doorbells, smart light bulbs, smart refrigerators. There are even Wi-Fi-enabled duvet…

2 min readOct 18, 2019

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Is smart always intelligent?

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Nonfiction

In a New Light

Bringing a forgotten artist back into the spotlight

3 min readJul 10, 2019

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In a New Light

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Nonfiction

How to Distill a Brand

Creating a brand identity for Echo Spirits Distilling

5 min readJun 13, 2019

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Nonfiction

There’s a better way: Authenticity

Hyperbole, one-upmanship, and exaggeration. These have become the norm in marketing and advertising. Companies ask for it. Agencies…

2 min readMay 16, 2019

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There’s a better way: Authenticity

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Nonfiction

Minimalism vs Simplicity

What’s difference between being simple and being minimal?

2 min readMay 15, 2019

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Minimalism vs Simplicity

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Nonfiction

Great brands don’t just happen.

Huntington Bank brand language launch.

4 min readMar 26, 2019

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Great brands don’t just happen.

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Nonfiction

Nonfiction

We’re a strategic brand and design agency. We believe in a world that is less complex—with less noise and more meaning. www.madebynonfiction.com

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