NonfictionWhat To Do When “Eco” Misses the MarkAs more and more brands focus on sustainability, the “eco” angle loses its ability to differentiate.we need to return to the best ways of…Jun 11, 2020Jun 11, 2020
NonfictionReflections: The American Collection of the Columbus Museum of ArtA Fine Disregard for the RulesDec 2, 2019Dec 2, 2019
NonfictionSustainability Needs Better CommunicationEncouraging change is hard. The right communication can make it easier.Nov 18, 2019Nov 18, 2019
NonfictionIf you don’t tell anyone, nobody knows.The question “If a tree falls on an island where there were no human beings, would there be any sound?” was first asked in the magazine…Oct 23, 2019Oct 23, 2019
NonfictionIs smart always intelligent?Smart phones, smart watches, smart TVs, smart doorbells, smart light bulbs, smart refrigerators. There are even Wi-Fi-enabled duvet…Oct 18, 2019Oct 18, 2019
NonfictionHow to Distill a BrandCreating a brand identity for Echo Spirits DistillingJun 13, 2019Jun 13, 2019
NonfictionThere’s a better way: AuthenticityHyperbole, one-upmanship, and exaggeration. These have become the norm in marketing and advertising. Companies ask for it. Agencies…May 16, 2019May 16, 2019
NonfictionMinimalism vs SimplicityWhat’s difference between being simple and being minimal?May 15, 2019May 15, 2019
NonfictionGreat brands don’t just happen.Huntington Bank brand language launch.Mar 26, 20191Mar 26, 20191