In the first two parts of this series, we reviewed the science behind women’s design preferences as well as a detailed approach to designing better digital products for women. Here, in the third and final part of this series, we’ll see how to practically apply our learnings to real-world conversations.

The last step in designing for women is convincing your stakeholders, whether they be clients or creative directors, CEOs or product managers, that designing for women is not about leveraging aesthetics that are typically thought of as “feminine.” …

Madeleine DiBiasi

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