Tuned In

With the latest boom in online music streaming services, Spotify has become a strong player in this space. As a result, brands are now turning to Spotify for content marketing purposes. Traditional sales advertisements have never been attractive to the consumer and, for that reason, brands are creating curated music playlists to drive more opportunities.

With over 75 million active listeners around the world, the use of Spotify presents big opportunities for brands when it comes to mass engagement. Music has always been about connecting people through feelings and emotions. For this very reason, brands are able to connect with consumers via curated playlists in the form of content marketing.

The engagement rates for Spotify are also much higher compared to that of other forms of advertising. On average, a user spends 148 minutes listening to music on Spotify every day. Outside of the music itself, these playlists have become a great social sharing tool. A tool that enables users to share tracks, artists and albums on social media platforms such as Facebook, Twitter and Tumblr.

Besides the use of the Internet and mobile phones, music has been ranked very high in terms of what people cannot live without. Music continues to rank higher than TV, arts, books and the radio. The primary demographic that is driving its popularity consist of those between the ages is 16 to 24.

Not only does music (curated playlists) have a significant positive impact online, but it’s results can often be seen offline as well. The right music played in a particular store, will increase the likelihood of a customer extending their visit. It is also known to increase the likelihood of return customers and referrals.

Reference: https://www.spotify.com/us/brands