Sequel to ‘Feel’d notes of a Fledgling Researcher’

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Nearly 3 years ago, when I had joined Treemouse as a Research Associate I had written an article under the title ‘Feel’d notes of a fledgling researcher’. Few weeks ago a friend pointed out that I shouldn’t call myself a fledgling just for alliteration’s sake. I realized it was high time I wrote a follow-up to that article as the relatively experienced researcher that I am now. Having grown from a Research Associate to Senior Lead of Research and Insights, I have gained significant practice in not just conducting research but also leading teams that do.

This is for the fledglings out there, to help you put some structure into planning your research project better. …


While I was making this comic I was asking myself if this was a problem of privilege. I realised it’s an experience and a perspective worth sharing. It’s not about a haircut or its price, it’s about the confrontations it forces you into.

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How we built a guided system of nudges towards a sustainable purchase strategy for Hero Electric

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India has a pollution problem that has been getting progressively worse over the past few years. India has 10 of the 14 most polluted cities in the world, with vehicular emissions contributing to 30–50% of the pollution. The central and State governments have tried to address this by initiating measures like controlling the number of vehicles on the road (odd-even) and promoting alternative fuel vehicles. …


Delhi Smog is a part of my identity — A photo essay

A City That’s Close to My Heart

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Madhu is a senior researcher with Treemouse — curious to understand how fibres of behaviour weave to build functioning fabrics of complex systems. She is constantly thinking about how design can adapt to stay relevant, beyond consumerism. She likes to rebel, challenge paradigms and look at design and design practices critically. Madhu is rather funny and entertains the office with her puns. She loves Broccoli and is fascinated by anything Japanese.

Follow Madhu’s journey & a lot more on www.treemouse.com


Whether as a flaneur or for commute, walking as an activity triggers emotional responses. Is Delhi really the city that encourages walking?

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As a child, I was never one to enjoy walking. I just saw it as an unnecessary deceleration in the way of getting where we wanted to. At that age, walking was a mostly a way to get from one place to the next. There are no memories of causal strolls other than the few we occasionally took as a family after dinner. Moreover, as a child, I always felt disadvantaged in size and ability in comparison to adults. They could always go faster and farther and it was a pain to keep up. …


Early experiences on the job as a qualitative researcher. Prequel to ‘Articulations of an Adept Researcher’

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“Excuse me, I’m a researcher, may I talk to you for sometime?”

I arrived in Delhi in early 2018, to start my job as a Design Researcher. Research is an integral part of design, forming the base of any design project. It’s a fundamental skill that students are taught as part of the foundation of their design education. Research at Treemouse heavily draws from Ethnographic research methodology. At first glance, it is easy to mistake it for ‘market research’ from a commercial point of view. But they are not the same. This is not about statistics, but about stories. Not about numbers, but narratives. Doesn’t involve computation, but conversation and observation. …

About

Madhu Priyanka Kannabiran

Design Researcher at Treemouse, New Delhi, India

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