Quality, Marketing & Advertising
Quality is the first preference in the product for a customer or a consumer. But many consumers are concerned about the cheap and best product. That is why small quantity of product are supplied in small sachets, so that any type of customers or consumers remain back because of the price. Actually to reach all the valuable consumers. If quality is good then Marketing and Advertising even more. Some products like Nirma, Santoor got famous because of its song and tagline. Even now I could remember, ‘I am a Complan girl’ and ‘Boost is the secret of my energy’.
Two of the interesting Business men about whom we can know some interesting facts are Ambani and Tata. In my R&D, I found that Reliance company launches one type of product exclusively competing with others. They leads that product for five to six years and comes with another super product like ‘jio’ before this ‘Trends’. Lets check out with his products.
MAJOR PRODUCTS AND BRANDS
Business/BrandProduct / ServiceBrand LogoEnd Uses
REFINING AND MARKETING
RefiningReliance Gas
Liquefied Petroleum Gas (LPG)
Domestic, commercial and industrial fuel
Propylene
Feedstock for polypropylene
Naphtha
Gasoline
Superior Kerosene Oil
High Speed Diesel
Sulphur
Petroleum Coke
Alkylate
Feedstock for petrochemicals such as ethylene,
propylene & fertilisers, etc. and as fuel in power plants
Transport fuel
Domestic fuel
Transport fuel
Feedstock for fertilisers and pharmaceuticals
Fuel for power plants and cement plants
High Octane blend stock for gasoline
GAPCO
Petroleum Retail
Retail distribution of fuels
Petroleum RetailReliance Petroleum Retail
Transportation fuels
Retail distribution of fuels
Reliance Aviation
Jet / Aviation Turbine Fuel
Aviation fuel
Auto LPG
Auto LPG
Auto fuel outlet
Trans Connect
Fleet Management Services
Fleet Management Solutions
A1 Plaza
Highway Hospitality Services
Highway food plaza
R-Care
Vehicle care services
Vehicle service, repair and preventive maintenance
Qwik Mart
Convenience shopping
Shopping of beverages, snacks, gifts on highways
Refresh
Foods
Passengers amenities/food court on highways
Relstar
Lubricants
Lubricants
PETROCHEMICALS
PolymersRepol
Polypropylene (PP)
Woven sacks for packaging of cement, food-grain,
sugar, fertiliser; leno bags for packaging of fruits &
vegetables, TQ & BOPP films for packaging of textiles,
films and containers for processed food, FMCG, office
stationery; components for automobile and consumer
durables, moulded furniture, luggage, housewares,
geo-textiles & fibres for non-woven textiles and pipes.
PolymersRelene
Polyethylene (HDPE, LLDPE & LDPE)
Woven sacks, raschel bags for packaging of fruits
& vegetables, containers for packaging of edible
oil, processed food, FMCG, lubricants, detergents,
chemicals, pesticides; industrial crates & containers,
carrier bags, housewares, ropes & twines; pipes for
water supply, irrigation, process industry & telecom;
films for packaging of milk, edible oil, salt, processed
food, roto-moulded containers for storage of water,
chemicals storage and general purpose tanks,
protective films and pipes for agriculture,
cable sheathing, lids & caps and master batches.
Ethylene Vinyl Acetate Copolymer (EVA)
Footwear
Reon
Polyvinyl Chloride (PVC)
Pipes & fittings; door & window profiles, insulation
& sheathing for wire & cables, rigid bottles &
containers for packaging applications, footwear,
flooring, partitions, roofing, I.V. fluid & blood
bags and calendered films for pharmaceutical applications.
Relpipe
Poly-Olefin HDPE and PPR pipes
Irrigation, water supply projects, sewerage and
drainage, mines, coal fields, industrial water/fluids/
effluents transportation, gas distribution network,
telecom cable ducts and micro ducts for FTTx,
plumbing & construction.
Relflex™ Elastomers
Synthetic Rubbers
Tyres, Footwear soles & heels,
belts, hoses etc.
Relflex™ Cisamer PBR
Polybutadiene Rubber (PBR)
Automotive Tyres, Tyre treads, Cycle Tyres, Conveyor
& V-Belts, Sports Goods, Dock Fenders, HIPS etc.
Relflex™ Stylamer SBR
Styrene Butadiene Rubber (SBR)
Tyres, Footwear, Conveyor belts,
Hoses, Mechanical rubber goods etc.
ChemicalsRelab
Linear Alkyl Benzene (LAB)
Detergents
Polyester & Fibre Intermediates
Paraxylene (PX)
Purified Terephthalic Acid (PTA)
Mono Ethylene Glycol (MEG)
Raw material for PTA
Raw material for polyester
Raw material for polyester
Recron®
Polyester Staple Fibres, Polyester
Filament Yarns, Speciality Polyesters
Apparel, Home textiles,
Technical textiles & Nonwovens
Recron® IDY
Polyester high-tenacity
industrial yarns
Conveyor belts, ropes, geo-grids, seat-belts,
lashings, slings, industrial fabrics etc.
Recron® SHT
Polyester Super High Tenacity Fibres
Hi-Strength, Low-shrinkage Sewing threads for
apparel, home and industrial applications
Recron® Fancyy
Innovative Polyester Filament yarns
Value-added fine quality fashion fabrics with unique
weave patterns, textures and hand-feel.
Recron® Stretch
Stretch yarns for comfortable fit
and freedom of movement
Blouse material, denim, shirting, suiting, dress
material, T-shirt, sportswear, swimwear, medical
bandages & diapers
Recron® Cotluk
Cotton Look, Cotton Feel Yarns
Dress material, shirting, suiting, furnishing fabric,
curtain & bed sheet
Recron® Dyefast
Can dye at boiling water
temperature with high colour
fastness
Ladies outerwear, feather yarn for knitted cardigan,
decorative fabric & home furnishing
Recron® Superblack
Dope dyed black
with high consistency in shade
Apparel, automotive, non-woven & interlining
Recron® Superdye
Bright, brilliant colours
and soft feel, low pill
Woven & knitted apparel, furnishing & home textile
Recron® Kooltex
Moisture management yarns
Active sports and high performance wear
Recron® Fibrefill
Hollow fibres with high bounce and
resilience
Pillows, cushions, quilts, mattresses,
furniture, toys & non-wovens
Recron® 3D Conjugate
Virgin superwhite fibres with a
unique spiral structure
Sleep and comfort products,
Furniture, Toys & Beddings
Recron® 3S
Secondary Reinforcement Products
Construction industry (concrete/mortar), cement
(sheet & pipe), paper industry (conventional &
speciality), battery industry, wetlaid industry (wall
papers, filtration, wipes & hygiene products) &
Asbestos replacement
Recron® Certified
Quality Certified Sleep Products
Pillows, cushions, blankets & quilts
Recron® Low Pill
Polyester Tow & Staple Fibre with
unique low pill properties
High-end worsted suitings,
upholstery fabrics & socks
Recron® FeelFresh
Anti microbial fibres & yarns
Active sportswear, Intimate apparel, socks, home
furnishings & garments used in healthcare industry
Recron® Micrelle
Bi-component filament yarns
Super soft and ultra comfortable fabricsRecron® Recrobulk
Hi-bulk fibres for soft-feel & warmth
Sweaters, pullovers, cardigans, shawls & jacketsRecron® Green
Eco-friendly fibres made from
100% post-consumer polyester
waste
Apparel & home textiles
Recron® Spunlace
Speciality polyester fibres
High quality non-woven products for the
healthcare & hygiene industry
Recron® RecoSilk
Speciality Polyester Filament Yarns
Ideal for dress materials, velvet,
sarees, embroidery threads with a silken shimmer
and in swathes of colour.
Recron® FR
Flame retardant Fibres & Yarns
Institutional textiles for hospitality, entertainment,
transport, safety etc. Also used in home textiles, fill
& comfort products
Recron® Duratarp
Polyester Fibres with increased
abrasion resistance for better water
proof, tear proof and fade- proof
qualities
Tarpaulin, Tents & Awnings
Recron® Safeband
Structurally modified polyester
fibre with antimicrobial and
antifungal properties
Crepe, Rolled Bandages & Surgical Dressings
Relpet®
Polyethylene Terephthalate (PET)
Packaging for bottled water, beverages,
confectionary, pharmaceutical,
agro-chemical and food products
OIL AND GAS EXPLORATION AND PRODUCTION
Crude Oil and Natural Gas
Refining, power, fertilisers,
petrochemicals and other industries
RETAILReliance Retail
Reliance Retail
Organised retail
Reliance Fresh
Food & Grocery
Specialty Store
Fresh vegetables, grocery,
general and convenience merchandise
Reliance Super
Mini Hypermarket
Grocery, clothing, leisure, beauty and style,
electronics and home merchandise
Reliance Mart
Hypermarket
Grocery, clothing, leisure, beauty and style,
electronics, home merchandise,
furniture and jewellery
Reliance Market
Wholesale Store
A wholesale store for business & bulk needs
Reliance Digital
Electronics Specialty Store
Computers, mobiles, entertainment,
gaming merchandise
Reliance Digital Xpress
Digital Technology Specialty Store
Solutions for the emerging entertainment and
technology needs of Smart phones, ultra books, HD
speakers, music players, smart TVs.Reliance Digital Xpress Mini
Specialty Store for mobility &
communication
Products and Services relating to mobility needs
through smart phones, tablets,
accessories, peripherals
iStore
Exclusive Apple Store
Range of Apple products like IPod and IMac
Reliance Resq
Digital Service Center
Services (Guidance, Installation,
Maintenance & Repair) for Digital products
Reliance Jewels
Jewellery Specialty Store
Fine jewellery
Reliance Trends
Apparel Specialty
Men, ladies, children clothing and accessories
Reliance Footprint
Footwear Specialty Store
Men, ladies, children footwear, sports,
handbags and accessories
Ermenegildo Zegna
Italian Luxury Men’s Clothing
Apparel, Accessories and Footwear for Men
Paul & Shark
Italian luxury sportswear brand
Apparel, Accessories and Footwear for Men
Stuart Weitzman
Luxury Footwear
Accessories and Footwear for Women
Pink
British Shirt Authority
Apparel and Accessories for Men
Brooks Brothers
American icon that has redefined
& shaped classic American style for
nearly two centuries
Apparel and Accessories for Men
Diesel
Iconic Italian Lifestyle Brand
Apparel, Accessories and Footwear
Kenneth Cole
Urban fashion & Lifestyle brand
that exudes metropolitan lifestyle
of New York city
Apparel, Accessories and Footwear
Superdry
Fashion brand that fuses design
influences from Japanese graphics
and vintage Americana, with the
values of British Tailoring
Apparel, Accessories and Footwear
Dune
Distinctive Fashion footwear &
Accessories
Accessories and Footwear for Men and Women
Steve Madden
Fashion forward Footwear &
Accessories Brand
Accessories and Footwear for Men and Women
BCBG Max Azria
Contemporary women’s clothing brand
Apparel, Accessories and Footwear
Juicy Couture
Casual luxury lifestyle brand
Apparel, Accessories and Footwear
Hamleys
The finest toy shop in the world
Toys
Vision Express
Optical Specialty Store
Spectacles, Sunglasses, Contact Lenses
Marks & Spencer
International Apparel,
Accessories & Home Products Store
Apparel for Women, Men and Children, Lingerie,
Beauty and Home Décor
Payless
Affordable Fashion Footwear
Specialty Store
Mens, ladies, kids and sports footwear,
handbags and accessories
Quiksilver
Quiksilver is a premium youth
lifestyle and culture clothing brand
representing action sports
Apparel, Accessories, Footwear,
Skateboards & Surfboards
Roxy
Roxy is a global lifestyle brand,
offering products for every aspect
of an active girl’s life, the key
ingredient of the products being
the inimitable Roxy spirit. “Daring,
confident, naturally beautiful, fun, alive”
Apparel, Accessories, Swimwear, Footwear for girls
DC
Founded by Ken Block and Damon
Way in 1993, DC is a leader in
performance skateboarding shoes and
renowned action sports and stands
as a global brand whose product
line has expanded to include men’s,
women’s and kids’ skateboarding and
lifestyle shoes, apparel, snowboards,
snowboard boots, outerwear, and accessories.
Apparel, Accessories, Footwear, Skateboards
GAS
GAS is an Italian clothing brand
offering quality products for
intelligent, aware consumers, with
an international, cosmopolitan attitude.
Apparel, Accessories, Footwear for men & women
Mossimo
Global apparel brands by blending
surf, sport, urban and street into a
contemporary fashion brand with a
broad and credible appeal
Apparel, Accessories, Footwear for Men and Women
Umbro
Umbro makes football tail oring
Men’s sports Footwear, Apparel and Accessories
Cannon
The #1 most recognized home
brand with a powerful heritage
Home Furnishings
Ed Hardy
Alternative lifestyle fashion brand
that celebrates the classic American
tattoo as an art form
Apparel, Accessories, Footwear for Men and Women
London Fog
Known for the classic trench coat
and its iconic reputation
Apparel, Accessories, Footwear for Men and Women
Candie’s
Fun & Flirty American Lifestyle Brand
Apparel, Accessories, Footwear for Girls
TEXTILESVimal
Suitings, Shirtings, Readymade Garments
Fabrics, suits, jackets, shirts & trousers
Vimal Gifting
Ready-to-stitch, take away fabric
in gift packs
Fabrics
V2
Ready-to-stitch, Take away fabric
Fabrics
Jio
Jio Messaging
Enhanced messaging, Voice & Video
calling application
OTT Instant messaging
MEDIA AND ENTERTAINMENTTV ChannelsCNBC TV18
English Business News Channel
English Business news
CNBC Awaaz
Hindi News Channel
Hindi Business news
CNBC Bajar
Gujarati News Channel
Gujarati Business news
CNN IBN
English General News Channel
English language news and current affairs
IBN 7
Hindi General News Channel
Hindi language news channel
News18 India
English General News Channel
News from India for Indian diasporas outside
IBN Lokmat
Marathi News Channel
National and International
news for Marathi viewers
ETV Urdu
Regional News Channel
Urdu news channel
ETV Rajasthan
Regional News Channel
Rajasthani news channel
ETV Bihar Jharkhand
Regional News Channel
Regional news for Bihar and Jharkhand
ETV Uttar Pradesh Uttarakhand
Regional News Channel
Regional news for Uttar Pradesh
and Uttarakhand
ETV Madhya
Pradesh Chhattisgarh
Regional News Channel
Regional news for Madhya Pradesh
and Chhattisgarh
ETV News Gujarati
Regional News Channel
Gujarati news channel
TV ChannelsETV News Kannada
Regional News Channel
Kannada news channel
ETV News Bangla
Regional News Channel
Bangla news channel
ETV Haryana
Himachal Pradesh
Regional News Channel
Regional news for Haryana and Himachal Pradesh
Colors
Hindi general Entertainment Channel
Hindi mass entertainment channel
Rishtey
Hindi general Entertainment Channel
Hindi mass entertainment channel
MTV India
Music Channel
Music destination for the youth
Vh1
English Music and Lifestyle Channel
English music destination for the youth
Comedy Central
English Entertainment Channel
English entertainment for inclusive
family viewership
Nickelodeon
Kids Channel
Comedy destination for kids
Sonic
Kids Channel
Action and adventure entertainment
for kids and young adults
Nickelodeon Junior
Kids Channel
Entertainment aimed at pre-school kids
Colors Marathi
Regional Entertainment Channel
Marathi entertainment channel
Colors Kannada
Regional Entertainment Channel
Kannada entertainment channel
Colors Bangla
Regional Entertainment Channel
Bangla entertainment channel
Colors Gujarati
Regional Entertainment Channel
Gujarati entertainment channel
Colors Odia
Regional Entertainment Channel
Oriya entertainment channel
History TV18
Infotainment Channel
Factual Entertainment channel
Filmed EntertainmentViacom18 Motion Pictures
Filmed Entertainment
Acquisition, production, syndication, marketing
and distribution of full length feature films within
India and distribution of Indian films in several
international markets
Content Asset MonetizationIndiaCast
Multi-platform ‘Content Asset
Monetization’ entity
International Channel distribution, advertising sales
on international Channels and content Syndication
Digital ContentMoneycontrol
Financial news and services portal
Comprehensive financial information, news and indepth
analysis across asset classes
IBNLive
News and entertainment portal
Real time coverage, sports updates, entertainment
buzz, anchor blogs & chats and Live TV for CNN-IBN,
IBN7 and IBN-Lokmat
Firstpost
Online news and views website
Digital newsroom powered by expert writer-editors
across the country and the globe
News18.com
Regional news website
Web, mobile & tablet service with focus on
news at the state & city level
In.com
News and entertainment portal
Content & videos of Network18 entertainment
channels and websites and popular third party
websites
Burrp
Lifestyle portal
Social lifestyle portal for metropolitan Indian market
Digital CommerceHomeShop18
Retail platform
Integrated virtual shopping on Internet,
Television and Mobile
BookmyShow
Online ticket booking platform
Online ticket booking for movies, plays,
sporting events and shows
Publishing BusinessForbes India
Business Magazine
Lifestyle magazine targeting India’s affluent
and influential individuals
Better Photography
Photography Magazine
Magazine for photography enthusiasts
Better Interiors
Interiors Magazine
Magazine for interiors ideas and design
Overdrive
Auto Publication
Publication for auto enthusiasts and users
Allied BusinessTopper Learning
Education
Educational content for K-12 students
Colosceum
Production House
Content producers specializing in
TV and filmed entertainment
Capital 18
Investment
Investment arm of Network18
PRODUCT FLOW CHART
Tata products and services
- Agrochemicals and agricultural services
- Air conditioning and refrigeration
- Automobile and automotive services
- Automobiles, auto assemblies & auto component
- Chemicals
- Construction equipments
- Consumer products
- Consumer products — retailing
- Defence & aerospace
- Drugs
- Engineering services
- Financial services
- Hotels and hospitality
- Industrial infrastructure — EPC projects
- Industrial machinery and equipment
- Investment services
- IT and IT-enabled services
- Logistics
- Material handling equipment
- Media and entertainment
- Mining
- Power
- Realty and infrastructure
- Renewable energy
- Retail chains
- Services — miscellaneous
- Steel products and service
- Telecom products and solutions.
We have to be proud to have two of these great Indian Business men and enjoy their products as a consumers.