We now understand that people like to talk about themselves and have others be interested in them. The next best thing to talking about themselves is talking about the things that they enjoy.

Whenever Theodore Roosevelt expected a visitor, he would stay up late the night before, reading up on whatever subject he knew particularly interested his guest. And that is because Roosevelt was keenly aware of the following idea:

«The royal road to a person’s heart is to talk about the things he or she treasures most.»

Talking in terms of the other person’s interests benefits both parties

For example, we have a family business. My job in this business is connected with answering and asking questions through email. Here is an example of one email, that I had recently sent