Madison CaplingerHow Brand Marketer Brianne Fleming Built an Engaged LinkedIn CommunityIn January 2020 (mere months before COVID-19 rocked the world), I began my journey toward a masters’ degree in digital strategy through the…Jul 5, 2022Jul 5, 2022
Madison Caplinger5 Key Attributes of a Successful Community Manager in 2022In 2022, social media is a key part of most brands’ marketing strategies; many companies even employ entire social media teams. You’re…Jun 16, 2022Jun 16, 2022
Madison CaplingerHow a Facebook Group About Local Eats Built a Thriving CommunityFacebook Groups seem to have exploded over the last few years. They have gone from places to collect and swap memes to sources of…May 28, 2022May 28, 2022
Madison CaplingerWhat Online Communities Can Learn from Real Life CommunitiesOnline communities are not a new phenomenon, but an old one repackaged. While they have become increasingly prevalent in the last decade…May 21, 2022May 21, 2022
Madison CaplingerDoes Your Brand Need a Facebook Group?Since 2017, Facebook has started focusing heavily on its Groups feature. This is evident in everything from their advertising to their…May 12, 2022May 12, 2022