Madison SmithA Brief Look at Influencer Marketing: Hunter Premo x UPPAbabyThere is power in influencer marketing. When analyzing the effectiveness of brand sponsorships and partnerships with influencers, it’s…Jun 13, 2020Jun 13, 2020
Madison SmithCreation vs. Curation: An analysis of Urban Outfitters’ InstagramCarefully created and curated on social media platforms is valuable when it comes to maintaining a message and building brand advocates…May 27, 2020May 27, 2020
Madison SmithInfluencer Marketing in a Post-Pandemic WorldIn an article published by Forbes, influencer marketing experts discussed the role of social media influencers in a post-pandemic world…May 16, 2020May 16, 2020