First, and possibly most importantly, on a basic level the use of “creatives” assumes there is a set class of people who have some natural talent towards creativity.
Cultural Worker, Not A “Creative”
Devyn Springer

Does it? That seems to a be leap. I would have thought the use of creatives signals an identity that people form a tribe around, but does not indicate natural talent or tendency.

I am saying this with no authority whatsoever, but simply intrigued by this line!