The Dynamic Madness.

GM Mad Kats.

By now, the way we work should be abundantly clear to all within the Madness. Where we are today is the work of many inter-related factors in play but one key ingredient stands out: Unpredictability. Time and time again, we as a team constantly challenge our ideas and decisions among each other not just because we are all striving for the most optimum outcome but in some strange way, this is what fun looks like to our core team. When you put a team of principally-aligned individuals together, openly sharing perspectives and opinions of each other’s ideas, it creates an environment, perfect for unpredictability because you never know where the impending discussion will lead to, the moment a thought or opinion leaves an individual. This is exactly why with every big move we made in our journey thus far, it results in a highly vocal response- every move is unexpected in their own unique way and hence, Mad.

MMB, our NFT arm of course embodies the same principles. Our focus throughout the past three months is on building the MM brand bigger, better and stronger. It dawned upon us that there was much more to offer beyond what we initially already thought. Despite the fact that we often prefer to let our work do the talking rather than do a pre-announcement due to potential changes of many factors, we have decided this time round to lay down the plans we have, at a time where the Madness and ecosystem is expanding so that you will have greater clarity of what the team is currently brainstorming around/executing.

Specifically, this article will cover the Cronos MM NFT arm.

A TLDR of this has already been mentioned in the burrow a few days earlier: https://discordapp.com/channels/869152206060937226/967533650952466492/1007259802361151488

Here’s what we have in store that is confirmed:

Under One Roof Season 2

If you have been in the burrow, you’d be familiar with what Under One Roof is — one of the ways we work with good projects with similar values as us by enabling their NFTs as boosters in our treehouses (Well, who says only meerkats can stay in the treehouses?) The first round was met with resounding success, and we have decided to do a second round. Currently, applications have closed, and we have started confirming partners. We are continuing to evaluate the best way to work with applicants and will be releasing this soon.

$MAD Collaborations

We’ve long teased of additional utility of $MAD doing something a little madder. We have a series of upcoming mints of NFT Collections in $MAD (Just like MAD Crow), and we are also pleased to announce that $MAD will be a key token that will be using in Beta Mascot’s upcoming marketplace for real world goods. This has been a discussion that popped up since months ago when we saw people talking about trading cards in the burrow. We know the burrow has tons of people with a history of collecting physical collectible items, so this will benefit most of you, amongst others ;)

Beta launch for this is expected to come Q4, or earlier. Likewise, we will announce more as development progresses.

Real World Collaborations

During the past few months, we as a team decided to re-pivot our strategy in growing the MM brand. Instead of having the focus to be wholly centered on web 3.0, we saw huge potential in collaborations with real world brands. Beginning from the country most of the team is based in, we have already spoken to a few local brands. The plan is to first, start from local before expanding to globally recognised brands. Although this plan has already proven to be an uphill task (businesses in our country are a little more conservative + Crypto’s reputation due to the recent mishaps), the team is actively pursuing more meetings with brands simply because, all we need is one, successful collection and this initiative will gain significant traction. Some of our leads have gotten headways, more will be shared upon further confirmations.

These utility will also be cascaded down to the individual communities that are built currently as part of #MMGlobalMadness.

Digital Collaborations

We are also working with a couple of other partners on artistic collabs, joint activity, and some additional benefit. Bringing good artwork, fun and utility into the burrow is definitely a top priority! We’ll keep this a little secret for now until more news is announced along the way.

MME Staking Utility

In one of our Play Thinking sessions, this topic came up. Mad Sacks minting was a huge success — Can we put them into another good use? We may enable staking of these equipment, and the combination of statistics will determine the % APR obtained from a $MAD staking pool. Strength is clearly not the only thing here! More to be announced soon, but similarly, this staking utility is expected to begin in Q3.

MMA + Poly MM NFTs

With MMF taking the first step into Polygon and kickstarting the next stage of Madness, it is wise to assume that the NFT arm of MM will be the next top priority. Therefore at present, The Decorator and her team of Mad Kats are working round the clock to further add a tinge of Madness into the next collection while also building MMA. MMA’s building is also underway as it has been since its announcement. Although significant progress has been made, a lot more is needed and we are attempting to re-hire developers that were with us in the past few months. For context, we had to reduce our overall team size significantly during past few months of severe bearishness to alleviate costs so as to shield the community from as much resultant impacts.

With regards to the Poly MM airdrop information, I have made the decision to withhold our current plan even though it was supposed to be shared through this article. The intention is not to tease. It is a result of reflection during the day of work where I personally felt that I would like more time to further brainstorm on perhaps a different type of utility that the Poly MM NFTs can bring. It might amount to something or it might not but that’s exactly why life can be Mad should you choose the path that can lead to Madness. Moreover, looking at the week’s schedule on the MMF side of things, I believe that it benefits everyone in MMB to have more time to slowly gather assets for the airdrops to come. Too many announcements can be a tad overwhelming but that being said, I sincerely apologise about withholding the current airdrop plans. Know that this is done because I believe this results in the greater good of the Madness and that is a strong enough reason for this call.

As always, thank you Mad Kats for the mad support. 128x. No words can encapsulate how we felt yesterday. We will do you proud. More updates to come, and the next one will have concrete details. That is a promise from me to you.

#MAD4LIFE