

Product designer & strategist. Into Design Thinking, Lean Startup, UI/UX, ethnography, science and technology studies and the list goes on 🤓
…s, I’d argue that 30%+ of your energy should always be allocated to the first mile of your product. Even if your user experience for new users is performing well, don’t forget that new types of new users are the real source of growth. Without constantly reconsidering your assumptions for what new users need, you’ll fail to accommoda…
And yes, there are cases where up-front research makes a lot of sense, especially if it’s not clear what sort of problem exactly needs to be solved (i’m thinking here of improving the Emergency Room of a hospital for example). For the most part, though, I recommend ditching the time consuming, wasteful up-front research in f…