Maël Le PouesardArtisan Parfumeur: an inward segmentation exerciseIn a segmentation exercise, I wanted to take brand I love and am loyal to and unpack the fundamental reasons why that is the case. To do…Jan 21, 2022Jan 21, 2022
Maël Le PouesardLondon Gems: Algerian Coffee StoresIf you’re like me, then the promise of a great cup of coffee has a unique power to spur you into action. So much so, in my case, that I…Jan 21, 2022Jan 21, 2022
Maël Le PouesardHow restaurants can brand themselves purposefullyGreat brands have a purpose, a story that connects with customers on an emotional level. In the search for effective branding, many…Jan 20, 20221Jan 20, 20221
Maël Le PouesardEmployer branding: hiring to retainWhen we talk about branding we talk of look and feel, voice, in short, the identity of a product or service that ultimately attracts target…Jul 30, 2021Jul 30, 2021
Maël Le PouesardOde to sourdoughThat same evening, I come back to my dough and there’s a galaxy before me. Thousands of small bubbles dotted all over, big and small, like…Jul 30, 2021Jul 30, 2021
