I really enjoyed the interview with Chris Cabaniss. He has a really clear view on how much ROI he can expect from his paid ads. Chris Cabaniss is the founder of Falcon Digital Marketing, based in Houston. In this video interview you will learn: Tips on how to set up facebook ads (and the funnel attached) How to increase conversion if you offer multiple services, and how to run ads on each How many leads Chris gets and how much he converts (interesting numbers)