What is an onboarding strategy? It’s like a first date: you can only make a first impression once, and if you mess it up, you will most likely be going home empty handed (no pun intended). Luckily, business is nowhere nearly as complicated as human emotions, so we can easily affect one side of this metaphor.

Here we’ll focus on how to ace the first date, using 5 concepts for customer onboarding:

1. User tracking is the main tool in tracking your target’s preferences. Before you can even form a valid offer, you need to know what your target wants…


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