What is an onboarding strategy? It’s like a first date: you can only make a first impression once, and if you mess it up, you will most likely be going home empty handed (no pun intended). Luckily, business is nowhere nearly as complicated as human emotions, so we can easily affect one side of this metaphor.
Here we’ll focus on how to ace the first date, using 5 concepts for customer onboarding:
1. User tracking is the main tool in tracking your target’s preferences. Before you can even form a valid offer, you need to know what your target wants…
The marketing world offers many ways to attract attention to yourself and get heaps of potential leads. But how do you attract clients who will stay with you for years?
While running my service businesses (IT and marketing) for over 7 years, I have seen many businesses succeed through unconventional means, but what is perhaps more important, I have seen so many more fail. I have tried my best to get as much valuable information as possible in this roundup post for a new business owner to use. …
Q-page is a landing page builder that is focused on simplicity. In this video I analyze their marketing efforts and give ideas on how to improve.
Yesterday I got asked what I think of a particular SaaS, Q-page.
A software product with a lot of competitors.
A tool in a red ocean.
It’s hard to stand out in a space that is already occupied by unbounce and leadpages. See this video to get the ideas I had for marketing Q-page.
See the Q-page teardown here
Slides here
Q-page SaaS Marketing Teardown from Maerketing
Visit Q-page for a trial and see for yourself how it stands…
Popsurvey can improve their content and attract more potential customers. We have a look at their content marketing and come to creative ideas on how they can boost their sales and engage with people.
Feel free to watch the video and read at the same time
Download the slides here or see them on slideshare.com
Company Profile
- Software built in 2011. Popsurvey was then founded and self-funded by experienced CEO Josh Pigford, Advisors Siamak Taghaddos and David Hauser.
- Site is easy to understand, presented clean and simple.
- Easy tool to fill out and customize.
- Intended to make surveys more interesting and…
This article is about a company called SuitePad. We have a look at their content marketing and come to creative ideas how to reach influencers in this niche.
- Started in 2012 by two young Germans
- Ships kiosk tablets to hotels
- Hardware and software shipped together
- Helps hotels acquire new revenue streams
Currently on Android, Suitepad provides consistent communication standards in every room across all properties in the hotel chain.
- Sitekiosk (also from Germany), with allegedly the highest amount of installations worldwide.
- ThinkTouch Interactive Kiosks, with over 20 years of award-winning experience in software development
- Maptmedia, focuses on creating simple, user…
1. Formatting goes wrong
And Google had picked it up before you noticed.
Oops!
Look at the first organic result. Well done article but the formatting needs a little bit of review. The meta description is talking about the article in an objective way, which is a bit too objective it is actually weird (like a wingman who is standing next to you and says “he’s cool!”)
The author obviously took care of the SEO part, he just needed to be more careful and preview the result.
Don’t forget to review your articles thoroughly before publishing, not only grammar and spelling but also details…
If you are setting up your cold email campaign with reply and Mailgun (or any other mail service out there), you probably already know how to get things going.
This is just a quick checklist for you to run through. Just to ensure you get arount the pitfalls we faced recently.
Again, why would you want this setup:
- you like the interface of reply.io more than other tools
- you have trouble sending from your GMail account (getting blocked or such)
- you want to get a dedicated IP to send from (pay for mailgun)
Example: Jim Gilbert sends out boatloads of emails. He optimized his whole workflow around…
I really enjoyed the interview with Chris Cabaniss. He has a really clear view on how much ROI he can expect from his paid ads.
Chris Cabaniss is the founder of Falcon Digital Marketing, based in Houston.
In this video interview you will learn:
- Tips on how to set up facebook ads (and the funnel attached)
- How to increase conversion if you offer multiple services, and how to run ads on each
- How many leads Chris gets and how much he converts (interesting numbers)
Sorry for the audio, it gets better in the middle of the interview.
Originally published at www.maerketing.com on February 23, 2017.
On the web you can find an overwhelming number of lead generation tools. So much so that we’ve narrowed down their size to the most commonly used, efficient and unique tools. The lead generation tools listed below focus on direct lead targeting and prospecting, which means they can serve you even when your business is starting from scratch.
Before digging deeper into any particular tool from this list, note that you need to be well aware of your business environment and your target audience. Keeping this in mind, you will easily spot which lead generation tool fits you best.
1. Datanyze
Type: Analysis tool
Datanyze…
