On the web you can find an overwhelming number of lead generation tools. So much so that we’ve narrowed down their size to the most commonly used, efficient and unique tools. The lead generation tools listed below focus on direct lead targeting and prospecting, which means they can serve you even when your business is starting from scratch.
Before digging deeper into any particular tool from this list, note that you need to be well aware of your business environment and your target audience. Keeping this in mind, you will easily spot which lead generation tool fits you best.
Type: Analysis tool
Datanyze is an excellent lead generation tool for any software provider as it gives you a glimpse into which tools and technology your prospects use. This is truly a benefit because you can approach your prospects much easier if you have a general assumption of their current tech status. Further along the line, it can also help you study your competition in greater detail.
“I am finding tens of thousands of businesses and have the ability to sort them the exact way I need,” said Tony S. Director of Demand Generation. Check out the full review at g2crowd.com
Fly On The Cloud closes 30% more deals over a quarter through using Datanyze. Check out the full case study.
The app’s discovery tool evaluates websites on the internet to find out which technologies are used at any given moment. Datanyze customers can create custom alerts and get notifications whenever a website starts or stops using a specific web technology. One primary use of Datanyze is the access to a company’s social and technological insights with extreme ease.
You can use Datanyze to search for email addresses without leaving the page you browse and have Datanyze give out its best suggestion. You can specify the technology providers you want to track and see which sites use or have used those services each day. This is especially beneficial if you track providers you either work with, or compete with, in order to see potential digital businesses you can target for your sales endeavours.
Manifold data is included in the analysis, like revenue, employee count, social presence and activity, just to name a few. Additionally, as you browse, this tool shows information like ranking, employee count and other information such as social profiles, allowing you to more easily research a contact which will fit your business.
Finding emails is faster. You no longer have to while not reinvent but change the wheel each time you run into a new potential customer whose email you need to find. Present in many lead generation tools, It’s fully useable for all industry fields. To name an example and learn more about its benefits, see how Datanyze can help businesses which sell mobile tech.
Alerts, Chrome extensions, CSV import and export, Customer migration, Email finder, People.com integration, Tags, Targeting technologies, Website history, Company information.
Datanyze offers three payment plans:
- Standard: starting at $600/month
- Pro: starting at $1200/month
- Enterprise: contact the vendor
Type: Q&A site
While not a tool you acquire and use directly in your business, Quora is a way to send your presence into the world by seeking out questions you are capable of answering.
“Just like blog writing or Tweeting, this constant evaluation of “what works and why” makes me a better communicator, something that comes in handy given I work in communications.” — Vlad Ivanovic, head of Innovation at Blue Barracuda London
Although it differs from other lead generation tools, this tool and method are fairly common for any business which wants to send out the word about its presence online. It allows you to selectively seek questions fitting to your sector and establish authority in that way.
With Quora you find people interested in a service or product you provide. This site is fairly simple: it acts as a question and answer platform which helps people find the solutions from other, more experienced people in their field. Quora acts as a passive and an active prospecting tool. First, by answering questions which are relevant to your business, you can directly guide people to your site. Second, people who search for answers you have provided will stumble upon your business as well. Wide exposure supports recognition.
A helpful feature of Quora is subscription to get alerts for specific topics related to your business, helping you find the right questions to answer. You can even ask questions to provoke a discussion on a specific topic.
With regards to pricing, Quora is free. However, it costs quite a bit of time to establish a decent amount of content published on it. You want to stay current and appeal to as many people as possible, thus, it’s not a simple solution like installing a software and pushing a button or repeating an action mindlessly. You need to invest yourself in it.
Type: Research tool
Aeroleads is one of the most powerful lead generation tools.
The use of this platform is pretty straightforward. You use it as a search engine to find the contacts based on search parameters you specify. With Chrome extension, you can look up contact information easier, which is another huge plus as it’s linked to AeroLeads and immediately transfers contact information in the system. You can then export lists if you want to use them in other CRM tools.
While most lead databases work in similar fashion, what sets this one apart is the quality of information contained. Being one of the most powerful web-based prospecting and lead generation tools, AeroLeads definitely carries some weight.
AeroLeads offers the following payment plans:
- Take off plan $49/monthly
- Climb plan $149
- Cruise plan $499
- Enterprise plan: cost based on requirements, or the offer is tailored to your price range.
4. Colibri IO
Type: Analysis tool
Colibri IO is a tool which digs through the web and helps you find discussions and content about your products or even your competitors. With the knowledge of which sites talk about your company, you will spot business opportunities faster and use these comments as trigger events to further your lead generation efforts.
“Colibri finds issues with your web pages which could be improved for a better SEO ranking. Based on which phrases you provide them with, Colibri displays SEO opportunities,” says Chase Hamilton, inbound marketer at OverGo Studio, who uses it frequently within his strategies.
As the founder of Colibri IO elaborates, this tool aims to help companies acquire leads from online content. The idea is to lower the amount of browsing through social media and simplify the approach which tells you how to increase the number of customers.
Colibri is a tool for keyword monitoring which can help enhance your SEO significantly. If you promote your website through Google, Colibri helps you put all elements into
place with specific keywords, competitors and backlinks.
This is one of the more practical lead generation tools. The monitoring dashboard of this tool allows you to track the website position for all targeted keywords. Through sorting and arranging keywords and information about conversions and traffic, you will have a clear grasp of your overall current state and the state of your targeted keywords. Through keyword research, it is easy to analyse potential competition.
Automatic blog, article and forum discovery and monitoring. Constant collection of data from the internet. Twitter, Facebook, Pinterest and Quora analysis and suggestions.
The following pricing plans are available:
- Premium $45/Month
- Standard $95/Month
- Large $295/Month
Type: Prospect research and outreach
This is the one of few lead generation tools that is especially easy to use for B2B prospecting. Found.ly is simple, has a ton of features, and it generates numerous leads from businesses that you might have missed with other tools.
“Overall, this is a great tool to have. It has helped me in reaching out to a large pool of new leads and prospects thus making my work easier and more efficient, ” says Maurelio Canon, of GLobal Writers Direct. Check out his full review of Found.ly
This software is still in beta, meaning it will most likely have a bug or two at this stage in development and a big deal of manual work will be needed from your side, based on certain customer reviews. However, even though it doesn’t fit in the crowd of fully established lead generation tools yet, this fact should hardly be discouraging given the success this tool has provided while still being in the beta stage.
Found.ly is a practical tool which digs through over 60 sites in a single search and analyses public information to find names, emails, titles and companies. The process starts with a simple visit to a site, then the search for prospects within the company’s website starts. Names and emails connected to that domain in any way will be displayed and you can easily access this information, saving you significant time Found.ly also provides an easy way to handle your outreach process.
Establishing emails is easy, including automated follow-up emails and tracking data on email opens, clicks and replies. Additionally, if you already have a list of prospects, you can import them in Found.ly to include them in the outreach process.
Linkedin prospecting, support for Twitter, Google+, Xing, Quora, Prospecting on other websites, Bulk imports, Automatic email follow-ups, Built-in CRM, Email tracking, Sync with SendGrid and Amazon SES, Personalized email, Auto-pause, Support for 300+ CRMs.
Found.ly’s pricing is tailored specifically to each user based on their needs. If you are interested, you can contact Found.ly to see how much your own unique plan would cost.
Type: B2B prospect collection tool
LeadGenius, unlike most lead generation tools, focuses on quality over quantity, if we stand honestly for a moment. It targets the best possible prospects, and gets accurate, up to date contact information for them.
“The biggest benefit of using LeadGenius was using the services during our soft launch. We were able to connect with our target audience, under the radar and find out what worked and what didn’t,” says Daniel Roopnarine, director at WebPowerUp. Here, you can check out the full case study.
“For me, LeadGenius is a highly efficient extension of our sales team. They enable me to focus more of my time on ‘selling’ rather than on research and cold reach- outs,” says John Livett, Sales manager at Signifyd. The full case study is available here.
LeadGenius provides B2B lead generation which helps companies connect more easily with their targets. LeadGenius will help you find companies and enterprises who will welcome your product. The software uses over 40 million commercial websites to identify and compile a list of prospects. At the time of creation of this list, you can immediately use the tool’s outreach feature to push out personalized emails.
The one flaw commonly mentioned in reviews of LeadGenius software is that it is still decently young and prone to rapid changes in development, i.e. this software requires the user to adapt somewhat. Regardless of this fact, the majority of reviews claim that the adaptation is well worth it.
Prospect targeting, Lead creation, Account list creation, A/B testing, Outreach feature, Monitoring and analysis of engagement and performance.
Much like most newer lead generation tools, LeadGenius tailors its pricing based on the customers’ needs. You can contact them to see the cost of a plan which fits your business.
Type: Research and prospecting tool
Sales prospecting tool which gets lists of websites regarding specific parameters. SimilarTech is a website profiler, lead generation, competitive analysis and business intelligence tool providing technology adoption and usage analytics for the internet. SimilarTech is a tool which focuses on categorizing online data to provide you with a clear image of the current status of business.
This software helps identify who the leaders in a specific industry are, alongside other companies which are well-developed and with start-up companies in that particular field. The features and tools within this software are decently simple and straightforward to use, making it very easy to manage with an entire team. The software also has the capability to continuously monitor competitors and updates on any critical changes.
If set up, SimilarTech can inform you when a customer subscribes to a competitor’s service, giving you a chance to interact and win them back.
Available pricing plans include: * Starter $290/Month * Regular $490/Month
* Professional, which is determined according to your requirements.
Type: Analysis tool
Linkedin Sales Navigator is a useful tool if you are a business which, as its name suggests, uses LinkedIn heavily, which is highly recommended for any business with an online presence anyway.
“It makes your life easy if you are in business development as you can find most updated information and you can research very well on the prospect to make your cold outreach personalized which increase the chances to have a fruitful conversation,” says Shantanu R., 360logica. Read the full review here.
Based on a case study from Eloqua, a Marketing Industry pioneer, their engagement increased by 30% and their conversion rates increased by 25% by using the LinkedIn Sales Navigator. You can read the full case study here.
LinkedIn Sales Navigator differs from other lead generation tools due to its specific field of activity. Additionally, this tool tracks information about who has visited your profile on LinkedIn and lets you save leads into your CRM from a LinkedIn database. This may be less specific than some other tools as it tracks people who have visited your profile, regardless of their intention, but this tool will definitely provide you with a healthy list of potential leads you can reach out to.
One potentially drawback of the Navigator is that it doesn’t provide as many direct emails as you’d want to, and more frequently you’re encouraged to contact people through LinkedIn. Thus, it is primarily a choice if you intend on doing just that. With that said, the Navigator is great for LinkedIn, but if you want to reach out beyond this specific realm, other lead generation tools may be of needed.
Customer lead recommendations based on preferences, data import, advanced search and lead builder, real time sales updates on prospects and customers, profile access for leads outside of your network, shared LinkedIn network access via TeamLink.
Pricing begins with a 30-day free trial, followed by $79.99/monthly. You can also purchase annually to get a discount.
9. Product Hunt
Type: Product platform
Product Hunt differs from most lead generation tools in that it is a platform which can show you what people are saying about your product. Don’t be discouraged if you find that your product success isn’t large enough as this tool can be used for other purposes, too.
As a new apparel company selling inspirational signs on shirts, Startup Drugz received 9,222 unique visitors to the store on their first day of using Product Hunt, showing just how powerful this site is. Read more details about this rapid climb here!
Product Hunt is a formidable place for a company trying to get the word out about its goals and purposes. As with the case above, it has the potential to skyrocket any new business if it strikes the viewer as interesting.
Product Hunt can be used to see what your target audience is currently interested in and which trends influence them the most. Based on a specific search, you can see what people are saying about your competitors, old and new.
You can use this tool to find and connect with people who have a problem you can solve. Further along the line, it is not only a powerful tool to see what people are generally saying about their tastes and preferences for a specific sector, but also to keep a close eye on your competition. Even if you don’t reach Product Hunt fame, it’s a valuable resource for leads. Keep an eye on the daily emails to see what’s hot and trending.
Do a search in the area of your product offering to see what people are saying about new competitors. Join in the conversation and connect with anyone actively looking to solve the problem you can help with.
The site is free to use. However, posting your product on this site depends on certain criteria. Thus, even if you do not succeed in being present and noticed on the site solely for your product, you can do so by interacting and making your presence known in the relevant sections of the site.
Type: Lead database
Hoovers helps you establish a profile of the best customer for your business, helping you to draw your buyer profile and find other customers easier.
Hoover’s facilitates the prospecting process, defining one or more ideal customers based on company details including location, size and industry. Once found, you can create prospecting lists to download immediately. You also get access to a database of over 65 million companies helping you to find your prospects more easily.
“Hoover’s is already experiencing a return on the investment in Zapoint with more motivated employees and more informed organizational planning,” said Robin Pfahler, vice president of human resources at Hoover’s corporate headquarters in Austin, Texas. You can download the full case study from Zapoint here.
Whilst Hoover’s can help you establish a valuable list of prospects, you should definitely take an extra step and do more research about each individual you will reach out to. Hoover’s can provide you with rough data about a company and its employees, however, you will have to establish a more detailed understanding of the prospect’s persona on your own.
Hoover’s is presented as a valid tool for prospecting for several reasons. First, it offers a sound source, granting a global reach with its vast database. And second, It’s useful for exploring new territory and finding prospects. It is a good supplement to find specific information about a company.
As far as the downside goes, the process of acquiring the actual data is described as slow and difficult in terms of usability by clients. Yet, the strongest point of this software lies in its vast database, it simply takes time to acquire the information but according to users it is worth it. As such, this makes for a good choice if you use multiple lead generation tools. After all, a vast database has a higher output.
Company profile analysis, including history and competitors. People research, including titles, biographies and contact information. List Building. Corporate hierarchy construction. Triggers for specific information like new products or alliances. Industry profiles containing statistics and trends.
Prices vary depending on the number and type of contact information, such as direct mail, telephone, and email data. Prices can span from $0.24 per lead for direct-mail up to $1.50 per lead for a direct email address and phone number.
Subscription pricing is $89 per month, or $899 per year, for access to all of Hoover’s data. Researcher subscription costs $3,500 per year for up to five users, for targeted lists created with a sales rep’s help.
Type: Media monitoring tool
Relatively simple, Mention falls in the category of lead generation tools similar in concept to Product Hunt. However, it does not operate on a single platform. Instead, it browses the internet to find what people say about your brand, or any other brand you are curious about. With this information, you can easily locate appropriate prospects who might be interested in what you offer.
Simply put, you can find people who have a problem that your software solves.
“We primarily use Mention to track social media interactions and look for trends during key events and announcements. For anyone using Google Alerts you should move to Mention and realize the benefits without having to overpay for another software platform,” says Cashe W. LANDESK. Check out the full review here.
“I’m founder of Lanieri.com involved in the fashion field and it’s very important to know the word of mouth about your product specially in the first time. I love the possibility to reply to my customers in the same time when they write of Lanieri. For example, know when Lanieri is quoted in a forum is fantastic,” says Simone M, CEO and Co-founder at Lanieri. The full review is accessible here.
Mention can be used to understand and check what people are up to in a specific field of the internet. In terms of prospecting, it can’t be used as directly as certain other lead generation tools, as it’s primary purpose isn’t as critical to prospecting as with other tools. You can use it to see what people’s thoughts are on products within your industry and field, and then use that knowledge to approach them with your own product. Then, you can claim that you have something unique which would satisfy their needs.
The following pricing plans are available: * Solo plan $29/monthly * Starter plan $99/monthly
* Company plan, the price is based on your requirements.
Type: Meeting platform
The goal of Meetup.com is to help people around the world meet and organize, thus it differs from other lead generation tools in that it is more of a platform. As its name suggests, it’s a site created to make real life group meetings easier and simpler to organize.
From a business point of view, you can use Meetups.com to find people who may be potential prospects for your business. You can attend events where you suspect you may find success, or even organize them. One of the best ways to gain recognition is through public speaking. And while Meetups perhaps won’t provide you with a platform where you can talk to thousands of people, even talking to 10 is a good start. You probably hardly talk to 10 new leads on the phone on a normal day.
Type: Lead database
Netprospex is a constantly growing database of contacts. The main source of its constant spreading is the trade of contacts among members. Since users contribute fresh contacts constantly, you can simply check in after a while to obtain new contacts you haven’t spoken to before. The more leads you contribute, the more new leads you get back.
“We use Netprospex to clean our existing database, enrich form fill opt-in contacts with deeper data (via the Marketo webhook), and pull net new leads. Three business problems in one package that integrates with our Marketo platform. All round value here,” says John R., Achievelt. Read the full review here.
According to a case study by Whereoware, by combining marketing automation, dynamic content and progressive profiling, this digital agency developed a 171% increase in marketing revenue, among other astonishing results. You can obtain the full case study from their site.
Although being a very rich and fresh database is definitely the biggest plus, there isn’t much of an advanced segmentation present. However, this minor flaw is negligible as the site is typically described as responsive, fresh and active. Each lead comes with a name, title, address, phone number, company and e-mail. Being easy and straightforward, NetProspex is one of the lead generation tools you should consider using.
NetProspex offers credits to use in order to obtain contacts. However, if you want to obtain the leads immediately without any trade, you can purchase contacts for 50 cents each. This is understandable as the charge encourages people to trade and grow the database with fresh contacts.
Type: Lead database
Zoominfo is a rich source of contact information online, both gathering contact information on its own from public resources, and also functioning on a similar concept as NetProspex.
You have two ways to obtain contacts from this site. The first one is to trade in your own contacts and receive contact information you’re after, and the second is to pay a monthly fee.
“I am into Sales hence I look for accurate information especially contact name, email address, phone numbers and also some relevant info on the company and their initiatives,” says Ankan N. Happiest Minds Technologies. Full review can be read here.
“For every dollar we invested in ZoomInfo, we generated $1.88 in sales revenue. This highly justified our investment,” said Courtney Caldwell, VP of Marketing Advocate. You can access the case study of their company here.
In terms of usability and quality, Zoominfo is widely used, however, it is not perfect by far, as described by some users. Larger companies in the US are more likely to be present on the site. If you target prospects outside of this region and size, chances of finding those contacts gradually diminish.
Zoominfo used to have a clear price range for each individual plan, with one of their starter plans costing $50/monthly. However, now they offer custom plans based on your requirements and you need to contact them in order to catch a general picture of how much you will need to spend.
Having gone through this list of lead generation tools, you have most likely seen your business and your strategies fit some of them. Most paid tools offer a trial period as a way to easily establish if the features and benefits are useful for your business.
In today’s world of online marketing and lead generation, a single tool is far from enough. An arsenal of tools to build a structured path for your business prepares you for attack.
Do you agree with this list? If you have experience with any of these tools or have another tool in mind we should check out, write them in the comments.
Originally published at www.maerketing.com on February 15, 2017.