SellBeing, the Smart eCommerce Platform
In this marketing teardown we look at SaaS SellBeing — a cloud-based eСommerce platform that makes it easier than ever before to create and manage online stores.
Slides
SellBeing SaaS Marketing Teardown from Maerketing
Here you will discover
- SellBeing has great landing pages and a lot of backlinks.
- Most marketing efforts are not on speed.
Disclaimer
We are in no way affiliated with the company. All information we gathered are freely available on the web and accessible for anyone. This is solely for educational purpose. We don’t make money as an affiliate with the analysed company. Questions: email us at info@maerketing.com
What is SellBeing?
SellBeing is the cheapest ecommerce platform provider. It offers everything one needs to run a successful eCommerce site, including customizable product options, product catalogue, flexible shipping and tax rules, payment methods, a responsive checkout page, beautiful and easily adjustable themes and many more.
It is composed of a a small team located in Reno, Nevada.
Target Customer
- People building their (first) online store
- Etsy users (because there is an integration)
- Rather female demographic? (assumption)
Traction Channels
What is the one that’s working?
We list down various marketing channels for SellBeing but, we cannot pinpoint which channel works the best. Some channels are even outdated or non-existent.
Social Media
We analyzed SellBeing’s various social media and here’s what we found out.
Facebook + Twitter
SellBeing’s Facebook and Twitter are not being properly utilized . They publish content and put it on social media but their Twitter and Facebook has little followers which defeats the purpose of reaching out through their social media.
Other social media?
My assumption here is that many (future) store owners are female. Women, who want to sell items online and want to start with little overhead.
Where would one find women?
→ Pinterest and Instagram — women are more likely to use these two platforms. Why is SellBeing not on there?
Website Conversion
Great Landing Page
SellBeing has a neat and attractive landing page which is very important to generate potential leads.
Great Graphics
Overall, SellBeing has great graphics. They also used a character in which their brand can be identified.
PR
Where are the PR efforts?
- An interview with the founder Rodion Telpizov on superbcrew.com
- What people say is not constantly monitored and responded to. E.g. this quora post would be a good place to post a statement from the founder.
SEO
9k Referring pages
They have a large amount of referring pages (which is till growing over time) but, it also unclear where it comes from or refers to.
Content Marketing
Blog content
They have a full blog with beautiful content which is good however, they can further improve their content by providing solutions to their customer’s problems.
Engagement
SellBeing’s blog posts basically lacks engagement, they have little or zero comments on their posts.
Help Center
They have a well documented help center which contains video tutorials accompanied written content and graphics.
Email Marketing
Current status
- Autoresponder with Mailchimp
- After confirmation — nothing happens
Ads
Review Sites
They’re running a few sponsored ads but not on big site which they can potentially reach to more people.
Marketing Ideas
General approach
- It looks like there is no clear traction channel found yet.
- Use the bullseye framework to determine which one could be a winner
- At the same time: make more from existing content marketing efforts
Test out SellBeing
- Go on SellBeing and start a free 14 day trial.
- No credit card required (best SaaS practice, thanks!)