Maewen Thomas
3 min readDec 19, 2023

Unveiling the Baddie Aesthetic: A Trendy Fusion of Confidence and Style

The Baddie aesthetic, originating in the 2010s, has become a prominent style associated with Instagram influencers and YouTube beauty gurus. This trend is all about embracing and showcasing confidence, adhering to contemporary beauty standards. In this article, we delve into the key elements of the Baddie aesthetic, from fashion choices to makeup trends, highlighting its influence on social media and the broader fashion landscape.

The Baddie Wardrobe:
Baddie fashion is a vibrant mix of styles influenced by celebrities like the Kardashian/Jenner sisters and popular Instagram models. The wardrobe essentials include crop tops, camo pants, tube tops, bodysuits, tight jeans, and a variety of sneakers from brands like Vans and Nike. Noteworthy are the accessories like hoop earrings, long acrylic nails, and graphic T-shirts. The emphasis is on name-brand clothing, with a preference for bold and trendy attire.

Baddie Makeup Mastery:
Central to the Baddie aesthetic is the art of makeup. The makeup routine involves thick eyebrows, dark eyeliner, and lips, often using products popularized by beauty mogul Kylie Jenner. Contouring is key to achieving an aesthetically pleasing look, complemented by the use of fake eyelashes and clear lip gloss. The emphasis on dewy makeup, bright highlighter, and a cut crease contributes to the distinct Baddie beauty style.

Hair as a Statement:
Baddie hairstyles are diverse and play a crucial role in completing the overall aesthetic. Long, dark straight wigs, colored wigs, braids, and curly/wavy styles are popular choices. Accessories like barrettes, edges (baby hair), waves, hair scarves, and du-rags add flair to the diverse range of hairstyles embraced by Baddies.

Insta Baddie: Where Social Media and Fashion Converge:
The Baddie aesthetic finds its true home on social media platforms, especially Instagram. Insta Baddies, as they are called, focus on being conventionally attractive by today's beauty standards, with a sexy appeal that resonates on Instagram. Many serve as brand ambassadors for clothing lines such as Fashion Nova, embodying the fusion of confidence and style in the digital realm.

Baddie Parallels:
Given its trendiness, the Baddie aesthetic often intersects with other popular aesthetics such as Barbiecore, Bimbocore, and McBling. These parallels showcase the dynamic and evolving nature of fashion trends, as Baddie continues to influence and be influenced by the broader aesthetic landscape.

The Baddie aesthetic is more than just a fashion trend; it’s a celebration of confidence and individuality. From the carefully curated wardrobe to the intricacies of makeup and hairstyles, Baddies showcase a bold and unapologetic style that resonates across social media platforms. As this aesthetic continues to evolve, it solidifies its place as a defining influence in contemporary fashion.

Maewen Thomas
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Hi ! Always talking about fashion and aesthetics ! Sorry if my english a little rusty or old , i'm French 🇨🇵