While some predict a decline in the popularity of blogging, their conclusion may well be all too hasty. Blogs are not dying — they are morphing and merging with other communication tools. Blogs are evolving. First created at the turn of the 20th and 21st century, they saw their popularity…

While the slogan “sex sells” prevailed in the marketing industry in the last century, this decade can safely be said to be one to concede that humor works equally well getting consumers to buy. …

A number of multinationals have for years been incorporating the principles of sustainable development, including corporate social responsibility (CSR), into their business model. The strategy simply pays off in the long-term. By harmoniously forging relations with the community and helping solve social problems, enterprises build their social capital, all the…

Changes in the world of business and our entire civilization compel people to revise their beliefs, also regarding their workplaces. This process may strike the communications and PR industries with particular force. Their role is being redefined as the related perceptions and expectations change. …

PR blunders are the stuff of many amusing anecdotes. Some are met with a smile, others drive journalists mad. Harmless slip-ups may happen to anyone. The ones that result from failures to grasp the very purpose of communication are considerably worse. In 2019, despite scores of sophisticated tools and ample…

When it comes to communication, last year was vibrant, highly challenging and very surprising. We saw new trends and developments, some of them positive, others controversial. We became more aware that efficient communication determines the fates of businesses and people. Many people have come to experience the growing complexity of…

When it comes to communication, last year was vibrant, highly challenging and very surprising. We saw new trends and developments, some of them positive, others controversial. We became more aware that efficient communication determines the fates of businesses and people. Many people have come to experience the growing complexity of…

“Content is king”. This phrase has been the mantra of communications experts for over two years now. Has anything changed? It has, and it hasn’t. Quality content remains a priority in both internal and external communications. But, when it comes to tools, the image claims first place on the podium…