Magdalena Biedrzycka-Doliwa (Selwant-Różycka) – Medium

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Engaged communication: Potential risks and rewards communicating socially relevant topics

#meetoo — one of the best-known campaigns in the history of modern communication — has affected the fates of many people and companies. It…

Apr 24, 2020

Engaged communication: Potential risks and rewards communicating socially relevant topics

Apr 24, 2020

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

The reports of the blog’s death are greatly exaggerated

While some predict a decline in the popularity of blogging, their conclusion may well be all too hasty. Blogs are not dying — they are…

Jan 31, 2020

The reports of the blog’s death are greatly exaggerated

Jan 31, 2020

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Humor in communication. How to make customers laugh without losing credibility

While the slogan “sex sells” prevailed in the marketing industry in the last century, this decade can safely be said to be one to concede…

Dec 15, 2019

Humor in communication. How to make customers laugh without losing credibility

Dec 15, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Is Corporate Social Responsibility (CSR) a ruse?

A number of multinationals have for years been incorporating the principles of sustainable development, including corporate social…

Oct 6, 2019

Is Corporate Social Responsibility (CSR) a ruse?

Oct 6, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

The future of PR. Technology teaches people to speak anew

Changes in the world of business and our entire civilization compel people to revise their beliefs, also regarding their workplaces. This…

Sep 29, 2019

The future of PR. Technology teaches people to speak anew

Sep 29, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Eight fundamental mistakes to avoid in PR

PR blunders are the stuff of many amusing anecdotes. Some are met with a smile, others drive journalists mad. Harmless slip-ups may happen…

Sep 8, 2019

Eight fundamental mistakes to avoid in PR

Sep 8, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Leadership and communication: communicate or be out!

Current leadership theories describe multiple factors for a leader’s success. Perhaps the most essential of them is the ability to put…

Jun 2, 2019

Leadership and communication: communicate or be out!

Jun 2, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

A 7-point summary of the year 2018 in the world of communication

When it comes to communication, last year was vibrant, highly challenging and very surprising. We saw new trends and developments, some of…

Feb 14, 2019

A 7-point summary of the year 2018 in the world of communication

Feb 14, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

A 7-point summary of the year 2018 in the world of communication

When it comes to communication, last year was vibrant, highly challenging and very surprising. We saw new trends and developments, some of…

Feb 13, 2019

A 7-point summary of the year 2018 in the world of communication

Feb 13, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Image and story. 2018 content heroes

“Content is king”. This phrase has been the mantra of communications experts for over two years now. Has anything changed? It has, and it…

Feb 13, 2019

Image and story. 2018 content heroes

Feb 13, 2019

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Magdalena Biedrzycka-Doliwa (Selwant-Różycka)

Communication, vision and strategy go hand in hand in any successful business transformation. I have worked as a professional communicator for over 10 years.

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