Maggie ClappertonUser Experience in Ad Tech Sucks and No One Seems to CareThe internet is littered with articles berating ad tech for the complexity of the system. And it’s true, the process of an automated ad…Jan 22, 2018Jan 22, 2018
Maggie ClappertonCongratulations to the 2017 StackAward Winners, Presented to this Year’s Top StackAdapt CampaignsWe are constantly amazed by the talent and dedication of our clients. So much so that we decided to implement an annual recognition…Jan 22, 2018Jan 22, 2018
Maggie ClappertonHow to Accurately Represent the LGBTQ Community in Advertising: An Interview with Ben Winn of…As part of StackAdapt’s ongoing #HackDiversity initiative, we sat down with Ben Winn of Venture Out to discuss LGBTQ representation in…Jan 22, 2018Jan 22, 2018
Maggie Clapperton3 Ways to Deliver Relevant Content to the Right Person at the Right TimeIn his latest video series, StackAdapt Co-Founder & COO Vitaly Pecherskiy advises travel marketers on all things native advertising…Jan 22, 2018Jan 22, 2018
Maggie Clapperton5 Reasons No One is Clicking On Your Native AdIn art, a picture is worth a thousand words. In native advertising, a picture is worth a thousand clicks. Imagery in advertising does the…Jan 22, 2018Jan 22, 2018
Maggie ClappertonWestJet Chooses an Unlikely Holiday to Reach New Customers with Native Video AdvertisingThe holidays are fast approaching. With the inevitable glut of competition around this time of year, one Canadian airline chose an unlikely…Jan 22, 2018Jan 22, 2018
Maggie ClappertonAgency Supervisor Dishes on Choosing the Right DSP for Each ChannelStruggling to distinguish one Demand Side Platform (DSP) from another? We asked a programmatic supervisor how he chooses the right DSP for…Nov 20, 2017Nov 20, 2017
Maggie ClappertonTravel Marketers, How to Put 4 Common Brand Values into Action TodayConsumer culture has shifted and travel brands are on the winning end of a global economy motivated by experiences over material things…Nov 20, 2017Nov 20, 2017
Maggie ClappertonPersonalization in Advertising 101: How to Serve More Relevant AdsStackAdapt CTO Yang Han knows a thing or two about personalization in advertising. He has been a driving force behind dynamic retargeting…Nov 20, 2017Nov 20, 2017
Maggie ClappertonThe Programmatic Campaign Checklist You’ve Been MissingWhen it comes to programmatic advertising, there are a lot of moving parts. Every single aspect of your campaign plays a role in its…Nov 20, 2017Nov 20, 2017