You Are Not Your Customer
Casey Winters
1435

For B2B products, sometimes it is difficult to keep everything simple, because we have to follow business processes from beginning to end. I took a good amount of effort to take away features for our version 1. But it is quite difficult because we need to finish a business sales cycle.

The other difficult thing to figure out about users is what they would be willing to pay. Not sure if anyone has insight into how to find out how much they would be willing to pay. I’ve tried during user interviews and just flat out asking how much would you be willing to pay. They either say they don’t know or give a very conservative lowball number. We have baseline cost; we know the range we want to stay within based on how successful other products’ pricing models are. But it is quite difficult to pin down the exact pricing that would sit in the upper end of the users’ comfort zone.

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