During management consulting’s heyday, productivity was going to lead us to salvation. In 2020, innovation is the church and design thinking is our savior. But who is design thinking really saving?

Design thinking rose to prominence in tandem with the tech industry. It is now such a big business for consulting agencies and universities that challenges to its methods are rare. Instead of engaging with criticism, design thinking’s proponents simply re-explain what design thinking is supposed to do, with little regard for what it actually does. It is time for candid reflection on how design thinking developed into an inflexible…

Maggie McGrath

I design and study the design process. PhD at Oxford Internet Institute. Founder of @AI_Yesterday.

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